Jamal Crawford, who is known for his dazzling ball-handling and instant offense, is now preparing for a new role, this time as a broadcaster in the NBA. Crawford’s appointment as lead game analyst for NBC Sports’ NBA coverage in October is another high-profile move in the sports media landscape, as announced. 

The news of Crawford’s appointment brought excitement, but there was a bigger surprise that followed. Michael Jordan, widely considered the greatest basketball player of all time, will join NBC Sports as a special contributor for the 2025-26 season. The announcement was both shocking and humbling for Crawford.

“I was in New York when I heard the news, and it stopped me in my tracks,” Crawford told RG.org. “It felt like one of those moments in music—when everyone’s doing their thing, and then Jay-Z drops an album, and it changes everything. That’s the same feeling I had when it was announced that Michael Jordan would be part of the team. I’m honored to be his teammate. They even tried to trade for me when I was younger, but now the timing is right, and I’m truly excited.”

Crawford’s enthusiasm is not solely based on admiration for Jordan’s legendary career. Crawford, who spent 20 years in the NBA and was known for his creativity and shot making, understands the rare opportunity to be on the broadcast stage with a legend whose global influence transcends the sport. NBC’s decision to combine Crawford’s modern player perspective with Jordan’s unparalleled legacy shows that they are committed to making their NBA relaunch a major production. 

The sport’s highest level is where fans can expect sharp analysis, generational storytelling, and candid insight from two men who lived it up. Crawford’s lifelong love for the game is reflected in his ability to bring his unique voice to national broadcasts. His reputation as one of the top sixth men in NBA history was established by his ability to be prepared, poised, and have a flair for the dramatic. 

He intends to use the same characteristics in the booth. The 2025-26 season will be a landmark due to the NBA’s return to NBC and Jamal Crawford and Michael Jordan’s unexpected partnership.