Priscilla Vilchis: The Rise of Female Entrepreneurs in the Cannabis Space
Priscilla Vilchis is a self-made businesswoman who has been making waves in the cannabis industry for quite a few years. As the owner and CEO of Premium Produce, she has been a trailblazer in the industry, overcoming obstacles as a double minority in the Latinx community and as a woman. Known as “The Queen of the Desert” and ” Hollyweed Queen,” her medical marijuana career took off in Nevada, where cannabis laws were not always favorable to entrepreneurs.
However, in 2013, Nevada began accepting applications for growing and distribution licenses, and Vilchis was ready. She had already registered Premium Produce LLC in 2013 in anticipation of this opportunity. The application process was competitive, with over 500 applicants vying for a limited number of licenses. But Vilchis set herself apart by having the best legal team, location, and ability to fund the quarter-million-dollar application. Her efforts paid off, and she became the youngest and first Latina CEO to be awarded two of the most challenging licenses in Nevada.
Premium Produce quickly grew to become one of the most successful cannabis delivery services in the state, and it now serves thousands of patients across California. Vilchis’s company is also known for its commitment to social justice and equity, and she has been a vocal advocate for the rights of marginalized communities in the cannabis industry.
One of the biggest challenges that Vilchis has faced in her career is the stigma surrounding cannabis. Many people still associate cannabis with drug use and criminal activity, but she is working to change that perception. She is a strong believer in the medical benefits of cannabis and is committed to educating the public about its potential uses and benefits.
As the cannabis industry continues to evolve and grow, it’s important to have strong, successful women like Priscilla Vilchis leading the way. Her work at Premium Produce makes a real difference in the lives of patients and is helping to break down the stereotypes and misconceptions surrounding cannabis. She is a true trailblazer and an inspiration to other women looking to make a difference in this exciting and rapidly evolving industry.
Priscilla Vilchis is a leading example of the female face of the cannabis industry in the US. Her entrepreneurial spirit and dedication to social justice have made her one of the most successful leaders in the field. She is committed to changing the way the public perceives cannabis, and her work is making a real difference in the lives of patients. With her continued efforts and dedication, the cannabis industry is sure to become a more inclusive and equitable space for all.