More and more people are considering the possibility of creating a web page for their service, business and/or personal blog.
Whether it is to sell a product, promote a service, or share information, the idea of having an online presence with a brand, whatever its purpose, has become indispensable. Faced with this need, the question arises about what would be the price of a web page.
In this article, we show you some aspects to take into account when developing a website that influences its price, so you can count on some basic notions before launching to create your website.
How much does a website cost?
The key question and to which we will seek to answer in this article is “How much does a web page cost me?”. And it is that when deciding whether to build a website or not, it is important to identify some determining factors for the development of the project that will influence the investment to be made (time, money, favors, etc.).
Factors to consider when budgeting a web page
How much time and resources would you be willing to invest in the project?
Having a website is now essential for any company or business that wants to make itself known and have exponential growth over time.
Therefore, it is important to understand that without this essential tool for presence on the Internet, you may be missing out on great opportunities for your project. This is because most businesses already offer online buy and sell options.
Investing in a website can improve our online presence, so it’s always a suitable alternative.
To determine exactly the price of a website it is necessary to study each project in a personalized way to determine its needs and know the investment necessary to carry it out and what is more important to make it profitable in an optimal and significant way.
In any case, here we show some of the factors and elements that most influence the price of a website, so you can assess the viability of your project or projects.
To make a web page, it is important to know the types of programming languages associated with the different development technologies and CMS (Content Management Systems) that exist to facilitate the management of content on the website that require it, and which would be the ideal for your specific business, here we talk about some of them:
● WordPress: It is the most popular and admired CMS in the world. 30% of the websites are hosted on this platform, and this data continues to grow year by year.
Its advantages: it is one of the most versatile CMS on the market. It is simple technology with many options to customize a website with many plugins and templates. This makes it impossible to set a specific price since this will depend to a large extent on the type of development that is carried out.
Its disadvantages: compared to other CMS such as PrestaShop it is less secure. In addition, if you do not apply plugins and specifications to facilitate its management and some basic knowledge about web design and development, it can be relatively complex to use for beginner users.
● PrestaShop: This content management system is older than WordPress but safer to create online stores (it is more specific), because it has a lower probability of this website having crashes or attacks during its useful life.
Compared to WordPress, in PrestaShop it takes more time and knowledge to set up a website, but as we have discussed above, the platform is protected against server problems and external attacks.
According to our experience and the information available, a website on this platform can cost between 600 and 6,000 euros, depending on the type of website and the variables that are needed.
● Joomla: Joomla is a flexible, open-source CMS with many templates and extensions. This is a very interesting option for complex websites or very personalized sites.
The disadvantage of this option is that it is a bit difficult to use for new users and does not have as much level of development as other CMS. As such, it is ideal for experienced users or if you have the support of a team of professionals.
● Shopify: It is a platform that has many followers because it makes it easier for users to create online stores in a very simple way. This is probably one of the cheapest and most flexible options, although it has its pros and disadvantages:
○ It is a new technology and there are not, yet many professionals specialized in its development yet, although the offer is growing more and more and this CMS has a lot of documentation and support to create online stores at any scale.
○ It has some technical limitations to improve certain aspects of web positioning, but it is somewhat counteracted with very stable support and good security. It is also intuitive and has a multitude of add-ons.
○ The sales that are made generate sales commissions, so it is a factor to take into account in the short, medium, and long term in order to determine the costs and margins of sales.
The cost of a website with this CMS ranges between 400 and 3000 euros, depending on its scope. It is an ideal option to start in the online world with a small eCommerce and scale this, although this will depend on the particularities of the business.
● Wix: Wix is one of the easiest CMS to use. Because it has very simple design tools for users without knowledge to drag and drop elements on a template and model their own website quickly and simply.
That simplicity makes it have some important limitations, for example, you will not be able to change the template once selected, it is covered by the domain more than other solutions, problems for the indexing of the site in Google, it does not allow you to change CMS easily and has access to the code to customize the limited site.
● Django: We can find many more options than we have mentioned above, one of the most outstanding is Django (Python), which is perfect to carry out the development of custom or custom websites due to the tools it offers to developers and its easy coding
● Other options: there are other similar technologies and platforms with small nuances and differences between them, which can be useful as by example Webflow, Squarespace, or web node, among others.
Since we are talking about web design projects. We will mainly focus on various types of web pages and website templates.
The latter greatly benefit you for the development plan from scratch with a clear and easy-to-use information architecture and content structure. It also allows users to manage the website themselves. (no programming knowledge in some cases).
Some of the advantages of using templates are:
● They allow you to properly structure all the content that is created and uploaded to the website. You can even leave hidden sections or parts to show them in the future, and thus assemble the entire structure in a more orderly way.
● They allow you to introduce and manage topics and sections related to each other, with much more criteria for both you and the user.
● They allow working the visual and creative content of the website in a more optimal way.
● They allow making modifications that are opportune for the design of the website whenever necessary.
As we already mentioned, depending on the type of website that your business or idea needs, the final budget invested in your web project may vary. For example, between the budgets of one page, a service page, and of an eCommerce, the difference is important.
So, the first thing that you need to identify is the type of website that your project needs. This is something relatively “simple” to find out since it will depend on whether you offer a piece of information, a service, or a product.
If you offer information or services and do not need a web to make online sales directly (that is, a website with a payment gateway, which is known as an eCommerce), the prices can be adjusted more or less to your investment.
The price of the website will vary in this case depending on the degree of implementation, optimization, and type of technology used, among other factors.
On the other hand, if you offer a product, it would be ideal to have a website that can sell online and has shipping management and tracking system, which usually requires greater investment, as it needs more integrations and specific configurations to work properly.
Visual identity design of the website
The image and identity of a company or project can make the difference between failure and success.
Therefore, it is very important to create a good corporate identity to present the image of your new website with an attractive and functional design.
Website design company Bangalore can help your online business to do just that.
Starting with the design of an identity manual, where all aspects of the image are exposed and detailed (logos, colors, typographies, uses, etc.) is essential to give your brand a unique personality that is later reflected on the website.
At this point, it is always advisable to have a good expert graphic designer (if you do not have the time and/or knowledge necessary) who is responsible for creating and capturing in the best way the identity of the company in front of its target audience.
And there is a big difference between a brand with an insipid and meaningless identity, compared to others whose identity is more worked by a team of professionals.
With this in mind, carrying out a custom design may require a higher investment.
Aspects such as the design of the site’s architecture, and the amount of content you want to add, will also influence.
It can range from €8 if it is a basic domain contracted with reseller hosting, to thousands of euros if you have bought a domain with expired authority or for sale on specialized platforms.
Hosting for the web and corporate emails
Around €40 is the cheapest, although this can shoot to thousands of euros depending on the amount of traffic you want to receive, the amount of content you want to host in it, and the quality of loading.
Other aspects that could increase your budget
Throughout this article, we have been showing some of the most important variables to take into account when evaluating and budgeting the creation and design of a website, but they are not the only factors that influence the price:
Other factors that influence the price of a website are:
● Templates: if you carry out development on a CMS such as Prestashop and you are looking for it to be scalable and sustainable over time, it is advisable to acquire a paid template.
● Professional web development: Do you need a custom website, a custom template, or just the basics to showcase your business or personal project?
One of the main keys to determining the budget to create a web page is the type of design or development that is needed or that you want to achieve for the project.
And it is that, as we mentioned, you do not need to make the same investment in a simple and simple website such as one page, as in a more personalized and complete website such as a great eCommerce.
For this last type of development, you will surely need the help and services of professionals in programming, design, SEO, etc., given its complexity, workload, and type of objectives to achieve (online sales), logically it can increase costs.
In any case, it is important to keep in mind that generally, cheap web designs tend to overlook very important details for a brand, such as the creation of a design very oriented to conversion and usability, web testing, responsive, initial basic SEO setup, monitoring, and analysis, among others.
Therefore, we always recommend hiring the services of an agency specialized in web design and development that can guide you through the process in an optimal and simple way for you.
● Integrations: depending on the sector and type of business in which you are immersed, you will need one or more types of integrations that will add costs to the total of your investment. Some of the most common are:
○ User Registration / Login Systems: this type of integration can raise the cost of the website, but in many cases, it is essential to add it.
○ Payment Systems: this type of integration can raise the cost of the website since banks apply their own fees and commissions for this service, but if you have an eCommerce it is practically essential.
○ Shipping / Transportation Systems: these types of integrations can raise the cost of the website since transport companies apply their own service rates. In any case, there is its own linguistic and transport management.
○ Logistics systems: the integration of the website with ERP for inventory management or with affiliate and drop-shipping platforms also tend to entail significant additional costs, although there are many cheaper and more expensive alternatives in this regard.
○ Reservation Systems: These types of systems and/or services are usually essential in businesses in the horeca sector (hospitality and accommodation) and usually involve integration with specific systems or their implementation on the website through other alternatives.
○ Other common integrations:
■ Feed of the brand’s social media profiles for display on the site
■ Social login and share buttons in RRSS
■ Analytical tools (analytics and search console) and advertising (google ads, Facebook ads, etc.)
You already know the most important factors that influence the price of a website. We hope that this article has been useful to you to make your decision and decide to invest in the creation and design of a website.
And you, what kind of website would you set up based on your investment?