The most fundamental truth in business may be this: what is spent must drive an organization’s ability to succeed. This includes marketing budgets, which for years have been the catalyst for more customer engagement and revenue. The problem, however, is that the digital era has actually thrown a wrench in this model. While corporations still recognize the inherent value of marketing, the sheer number of online platforms has disrupted the cohesiveness of strategies. Now companies need experts in YouTube, Facebook, Instagram, Twitter (X), TikTok, websites, and podcasts, and that’s just a start. Those that have lost control of their digital marketing campaigns have slowly seen the impact of their budgets decrease. The result is a stalemate of sorts: digital marketing is needed and is indisputably powerful, but it needs an anchor to steady it. Enter Ukrainian-American Oksana Matviichuk, the founder of OM Strategic Forecasting.
Oksana is a force of nature in the digital marketing industry. A well-known leader in international B2B marketing, she has spent more than ten years translating company strategies into marketing execution. At the center of her success is both a keen understanding of the complex intersection of marketing and digital technology and an ability to seamlessly step into the processes of Fortune 500 companies and startups alike. Her deep insights into connectivity of marketing strategy and business operations have made her a USA Today best-selling author and a contributing expert panelist regularly featured in Forbes. For the second year in a row, Oksana was also named one of the Top 50 Women Leaders of New York and in 2024 she became a Techstars Mentor.
As insightful as Oksana is about artificial technology, her biggest quality may be empathy. “I believe in listening closely to clients because the digital marketing issues they are having matter,” she explains. “For so many, their marketing plans were actually very productive for years. Now, in the digital era, they feel they are suddenly juggling five decks of cards and dropping them more often than not. I created OM Strategic Forecasting so that they could easily handle all of those cards, put them in the right order, and play each one at precisely the right time. That is returning the power to their marketing teams and making their spend productive again.”
At OM Strategic Forecasting, Oksana and her team created their core service for small- and medium-sized businesses: the OM Strategic Forecasting’s Actionable Digital Presence, which includes a brand’s digital voice, reputation management, and organic search visibility. It prioritizes the synergy of brand and performance layers of investments, cross-media channel optimizations driven by budget fluidity, and the conversion of created demand into targeted actions via paid search, all strengthened by organic search insights.
To further empower organizations to effectively navigate the AI-driven digital marketing landscape, Oksana and her team at OM Strategic Forecasting are now offering four more innovative services, including:
- OM Digital Strategy Suite: Created for businesses seeking a solid digital presence;
- OM Marketing Strategy Excellence: Tailored for companies looking to revitalize their marketing strategies;
- OM Sustainable Growth Architect: Designed for businesses focusing on long-term sustainable growth; and
- OM Startup Suite: Caters to the distinctive needs of startups at various stages of development, including the pre-seed stage, seed funding stage, Series A funding, and beyond.
“Why are these services so powerful for connecting with customers? Remember that marketing teams themselves are still composed of very talented professionals. It’s not a question of skills or abilities,” says Oksana. “Instead, it’s a matter of having the right tools for the new age that we all live in. Artificial intelligence, machine learning, and algorithms have fundamentally altered how brands connect with consumers, and now KPIs and marketing funnels mean something completely different. OM Strategic Forecasting’s services are helping businesses to discover and leverage what the new marketing rules are and benefit from targeted, strategic investments. That can only happen when all the elements of a brand’s campaign are unified under the AI umbrella.”
OM Strategic Forecasting has been so successful at boosting the digital marketing performance of its clients that in Q2 2024, it plans to open a new branch in New York City. Oksana believes the growth of her company is a testament to the results she and her team deliver for their growing clientele and the enduring need for brand-focused campaigns.
“Now is the time for all organizations to surge forward instead of holding back by leveraging AI-driven campaigns,” Oksana says. “We all stand at a truly exciting time in business, as we get to remake the rules for how organizations connect with consumers. It all starts with AI. Your marketing spend will continue to disappoint you until you can harness it in your campaigns. That is when you will see sustainable growth on a whole new level and be excited about your company’s future once more.”
About OM Strategic Forecasting
OM Strategic Forecasting was founded by Oksana Matviichuk and specializes in holistic business planning and innovative marketing solutions for dynamic markets. It excels in decoding consumer complexities, driving strategic resilience, and fostering sustainable growth. By bridging the gap between business planning and marketing execution, OM Strategic Forecasting steers businesses toward sustainable growth and a resilient position in fluctuating markets. Its proprietary methodology, OM Strategy as a Service, was developed to interpret evolving consumer behaviors and transform the value a business brings to its consumers, ensuring sustainable growth. OM Strategic Forecasting remains committed to innovative strategies that refine business processes for enduring resilience.
For more information about OM Strategic Forecasting, please visit its website.
