In an era where digital visibility often determines the fate of a business, Rakibul Hasan Razu — widely known in the digital world as RH Razu — is turning heads as the go-to SEO expert in Bangladesh. With over a decade of experience in digital marketing, white-hat SEO, and digital PR, Razu’s insights are not only practical but also deeply rooted in the evolving landscape of search engine algorithms and human behavior online.
We caught up with Razu for an exclusive interview, where he shared his journey, strategies for long-term SEO success, and what sets the best SEO expert in Bangladesh apart from the rest.
Q: You’ve been in the SEO industry for over 10 years now. How did the journey start?
RH Razu:
Honestly, it started with curiosity. Back in 2012, I launched a blog and couldn’t understand why no one was reading it. I dug deeper, learned about SEO, and realized it’s not just about writing — it’s about getting found. That curiosity turned into a passion. I started helping friends and local businesses, and one thing led to another. Today, I’ve worked with startups, corporations, and global brands.
Q: Let’s get right to the core — what makes someone the “best” SEO expert in Bangladesh?
RH Razu:
Great question. First, let’s be clear — “best” doesn’t mean the biggest agency or the flashiest ads. It’s about delivering measurable results, adapting to algorithm changes, and understanding how SEO fits into a brand’s larger growth strategy. It’s also about transparency and ethical practices. I only use white-hat SEO techniques, which means no tricks or shortcuts — just honest optimization that Google rewards over time.
Q: For business owners who are new to SEO, how would you explain what you do?
RH Razu:
Imagine you open a beautiful store in the middle of a desert. No one’s around. SEO is the road that connects that store to your target customers. It brings visibility, traffic, and ultimately sales. My job is to optimize your website and digital presence so that when someone types “best coffee shop in Dhaka” or “affordable home electronics in USA,” your business shows up — ideally, right on the first page of Google.
Q: Why is SEO especially important for businesses in Bangladesh right now?
RH Razu:
The digital market here is booming. More people are shopping online, researching before visiting stores, and comparing services through Google. If your business isn’t showing up in those search results, you’re invisible. Unfortunately, many businesses in Bangladesh still think SEO is optional. It’s not — it’s foundational.
Whether you’re a local bakery or a nationwide electronics retailer, the right SEO strategy can 10x your visibility and lead to organic growth that doesn’t rely on paid ads.
Q: What are some misconceptions Bangladeshi entrepreneurs have about SEO?
RH Razu:
The biggest one is thinking SEO brings instant results. SEO is not a one-week magic trick — it’s a long-term investment. Another misconception is that SEO is just about keywords or backlinks. In 2025, Google’s ranking systems are more intelligent than ever. They care about helpful content, page experience, authority, and trust. That’s where I come in — helping brands build that trust and authority over time.
Q: Can you give a real-world example of a business you helped grow through SEO?
RH Razu:
Of course. One of my clients was a local furniture company in Chittagong. They weren’t even ranking on the 10th page for “custom furniture in Bangladesh.” We started with a full website audit, restructured their content, optimized their local listings, and published helpful blog content answering search queries like “how to choose the best wooden sofa.”
Within 5 months, they were ranking in the top 3 for multiple high-volume keywords. Today, 80% of their online sales are generated through organic search.
Q: Let’s talk tools — what do you use to measure SEO success?
RH Razu:
The two pillars are Google Search Console and Google Analytics 4 (GA4). They show real-time data on how users are finding your site, what keywords are driving traffic, bounce rates, and so on. I also use tools like Ahrefs, SEMrush, and SurferSEO for keyword research, content gap analysis, and competitive tracking.
But tools are just that — tools. What matters is how you interpret the data and adjust strategy accordingly. That’s where experience matters.
Q: What trends are shaping SEO in 2025?
RH Razu:
SEO is evolving fast. Here are the top three trends I’m focusing on:
- Voice Search & AEO (Answer Engine Optimization)
More people are asking Google questions via voice — “What’s the best AC for summer in Bangladesh?” You need content that answers questions directly. - AI-Powered Content Optimization
I use AI to support content creation — not replace it. The key is to blend AI efficiency with human creativity. Google wants people-first content. - E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
Google wants to rank websites that show real authority. That means real authors, verifiable credentials, and unique, well-researched content.
Q: So, what should someone look for when hiring the best SEO expert in Bangladesh?
RH Razu:
Look beyond buzzwords. Check their portfolio, ask for case studies, see how they handle algorithm updates, and make sure they’re focused on long-term results — not just rankings but brand growth.
SEO isn’t just about traffic; it’s about reputation, trust, and conversions. If an expert can help you build that ecosystem, they’re the right fit.
Q: Finally, what advice would you give to business owners just starting out?
RH Razu:
Start with clarity. Know your niche, your audience, and your goals. Then build your digital presence with SEO at the core — not as an afterthought. Don’t wait to hire an expert when traffic is down. Bring one in from the start and build the right way.
Your website is your 24/7 salesperson. Make sure it’s visible, trustworthy, and converting.
✅ RH Razu — The Name Behind the Best SEO Services in Bangladesh
With two strong platforms — bestseoexpertbd.com for clients and rhrazu.com for thought leadership — RH Razu is cementing his place as a trusted name in Bangladesh’s SEO scene.
Whether you’re a small business owner, an e-commerce entrepreneur, or a corporate brand looking to dominate search rankings, partnering with the best SEO expert in Bangladesh could be your smartest move in 2025.
