With the fitness industry expanding and evolving continuously, the need for personal trainers and fitness coaches has increased quite drastically. Today, people prefer a personal experience; an experience they can enjoy and feel connected to, rather than blatantly following others. But while we only get to see the work of fitness coaches, little do we know about individuals who are actually behind their success. Have you ever wondered who makes these fitness enthusiasts into successful coaches, and who helps them connect with clients while growing and revolutionizing the fitness industry?
They are business mentors – people with extraordinary entrepreneurial skills, an energy that never fades, and, most importantly, a passion for achieving something that no one ever has. And there is no better example than Cole Luis DaSilva, a man who has not only helped hundreds of individuals transform their lives through fitness but now mentors over 1400 fitness coaches to grow their online businesses. Coming from the industry himself, Cole Luis understands how incredibly hard it can be to grow and reach your target audience. This is why he teaches personal trainers how to start and scale their online businesses so that they can escape the rat race once and for all.
Today, Cole makes a seven-figure income yearly and is living his dream life. However, it wasn’t always this easy. Growing up, he faced financial problems as well as physical and emotional abuse at the hands of his family members. He eventually decided to start couch surfing around 14, which led him to a dark phase in his life – he started drinking and using drugs. Around the age of 19 he decided to move to Calgary for a “fresh start” but unfortunately, I didn’t work out like that.
After years of working, as an ironworker, struggling to find a purpose, alone, and only focussed on work and drinking he starting to develop a pain in his wrists. He tried to get medical help, but the doctors couldn’t do anything for him so he turned to the street to find something to help and developed a Percocet addition.
Everything started spiraling out of control. His credit cards were maxed out, or $15,000 loan understanding and no way to escape the situation. It was then he found fitness, and his life changed completely. “If it weren’t for fitness, I wouldn’t be here today. It not just helped me improve my own life and health but led to me becoming a personal trainer, online fitness coach, and now a business coach, allowing me to help others as well,” Cole Luis DaSilva shared.
Though Cole does not have a fancy business degree, it did not stop him from excelling as an entrepreneur. After being stuck in an ironworking job for three years, Cole got two group training certifications and became a personal trainer. He worked as a personal trainer at an up-north location at Fort Mac for three months when he decided it was time for him to start his own venture.
He then got certified as an ISSA sports nutrition, ISSA-certified personal trainer, and an ISSA bodybuilding specialist before getting into the game completely.
Since then, he has opened a gym, Iron Energy, with his partner Brian Mark, as well as starting his own clothing brand, Amarok Aesthetics.
Apart from that, there is his primary business PT Domination, where he helps personal trainers and online fitness coaches grow their online businesses.
He has a social media following of 1 million over multiple platforms and has helped 2500+ online trainers start their online businesses, with 8 of them earning over $100,000 organically while 250 are making over $10,000 a month organically.
Being an online entrepreneur is lonely, and who can understand this better than Mr. DaSilva?
This was perhaps one of the primary motivations behind starting PT Domination. “We wanted to build other online entrepreneurs so they could live the same way we are,” he revealed. Moreover, because he had worked as a trainer himself, he understood the struggles that went into it. “Not to mention, I understand what it’s like to be a personal trainer at a gym. I only did it for three months, and not only did it barely pay, I also got treated horribly,” Cole added.
From struggling with his addictions to becoming a passionate fitness enthusiast Cole Luis DaSilva has come a long way. And there is no stopping him.
However, he doesn’t take all the credit for his success himself. “My partner Brian Mark has truly inspired me. When I met him, I hired him to be my fitness coach because I needed to get away from drinking and drugs. I wanted to change my life,” Cole revealed. “While I was training under him for my first fitness competition, I watched him work as an online entrepreneur. Seeing that he was able to generate an astounding income as well as impact countless people from home was something that sparked my mind and made me want to pursue the same thing.”
Every once in a while, we come across people who, with their determination and enthusiasm, change the way things work, and Cole Luis DaSilva is surely one of them. This dynamic young man lives without regrets, knows what he wants, and goes for it. After all, he believes that when you show up every single day regardless of how you feel and give your 100%, you are bound to get results!