Making sure you align with the right marketing agency

Once you’ve narrowed down your selection of agencies, you can begin asking the more specific questions to ensure all expectations are aligned. This is key. The right marketing agency adds value to your business. They will also be able to work in the same manner to you and ensure they are able to take your business forwards in the best possible manner too. This is key if you are going to grow.


Instead of asking an agency for a specific service, tell them what your goals are. The look to let them proposed a solution to achieve them. It might not always be what you think. A good agency will explain in layman terms what you can do, why, and how much it will cost.. If you’re not sure what your specific goals are, do some more thinking before contracting a marketing agency. Some example goals include receiving more enquiries and reaching higher sales targets. Other include increasing your website’s ranking in Google. It can also include matching the branding of your business to your target market. It’s also important to make sure they are specific, measurable, actionable, relevant and time-bound (SMART). Getting clear on your goals means that a digital marketing agency will more effectively be able to help achieve them.

Be in the know of what you need

No one expects you to be a digital marketing guru – that’s the agency’s job after all. But if you understand the basics behind each service it will allow you to provide more useful insights to the agency. The right digital marketing agency will be able to help you better understand the services on offer, as well as how to measure your return of investment.

Identifying the specific service you’re interested in, for example refining your current website or having a new one created, is an important way to ensure you’re comparing apples for apples when approaching multiple marketing agencies. There may also be digital marketing services available that you’re not familiar with, like SEO or Google Ads.

Assess how experienced the agency is in what they do

If an agency doesn’t display previous projects on their website, it’s not a good sign. When shopping for the right agency, it’s important that the experience of their team members and company is transparent. This means that you’re able to validate their credibility and level of skill, as well as ascertain whether or not their style is for you.