In today’s ever-expanding digital world, every marketer faces one challenge or the other while trying to establish a market for their brand. While most brands aspire to achieve the same goals via similar online branding solutions, the challenges faced may vary. One brand might have trouble driving enough traffic from social media to their website and another one might have trouble measuring the ROI of the channel that brings the most traffic. In simpler words, every marketing strategy out there has room to improve, but the catch is to identify where you are facing a challenge and what you’re trying to achieve. With so many developments in marketing, a lot of agencies are struggling to adapt to the new landscape. And in addition to new challenges, there are a number of problems that have had marketers scratching their heads for ages.
5 COMMON PROBLEMS FACED BY DIGITAL MARKETING AGENCIES & THEIR RESOLUTION
- MEASURING RESULTS TO TRACK SEO PROGRESS
In order to validate the efficiency of your SEO, professionals keep a track of everything from keyword rankings to lost backlinks. The success of your clients’ SEO campaigns, your agency’s ability to retain clients as well as your overall perceived value largely depends on your agency’s ability to measure SEO results. The bottom line remains that in all situations, your clients want to rank higher for the keywords they’re targeting.
Solution:
To make sure you deliver on point, you need an SEO platform that is capable of accurately tracking your client’s keyword rankings. So, while choosing a tool, make sure the one you select provides accurate results across the search engines your clients are accurately campaigning on & allows you to decide the specific location where you want to track rankings. Consider it as a positive if an SEO tool comes with an option to track Google maps & Google Ads results, which will provide a detailed information about your client’s keyword rankings and SEO performance.
- MONITORING MULTIPLE CLIENT PROJECTS SIMULTANEOUSLY
Managing several projects at the same time can seem overwhelming & practically impossible that requires constant attention. Each client website needs regular work in terms of technical, content & social media strategy.
Solution:
This is very hard to do on an ongoing basis for a human to manage all at once. With the right SEO tool in place, you can build a hassle-free equation & automate these tasks. A tool that allows you to monitor all of your client’s projects from one central location. To begin with, it also needs to let you create additional accounts for your teammates, senior management & clients.
- KNOW THE MARKET WELL FOR YOUR CLIENT’S GROWTH
In real-time scenario, your chance of having multiple clients from the same niche are thin & you may have to research several markets to be able to help each of your clients succeed in SEO.
Solution:
The best SEO company tries to obtain all the information to help their clients advance in SERPs, with a tool for collecting intelligence on the websites that compete with their clients. Added to this, it supports to have a tool that lets you analyse any keyword.
- EFFECTIVE COMMUNICATION WITH CLIENTS
As the entire process of digital marketing are real time processes. We would need some approvals from the client to publish on a brand page. Once you’re ready to let your clients know how you’re planning to boost their site’s SEO, communicate this to them in clear notation. But most clients won’t have time to analyse the information you share with them if you do not package it nicely.
Solution:
Two things come in handy while reporting to clients- a general before/ after report on their website’s technical set-up and a follow-up report on various aspects of website growth. As the former can be obtained through a website audit tool, which helps the clients exactly with what is wrong with their website from Google’s perspective. Whereas the latter report lets you set-up automated reports that goes out to the clients as often as every day highlighting exactly what changed, thereby making things easier for the clients to absorb.
- ADDITIONAL FEATURES ON THE LOOKOUT
In order to boost client’s trust in you, make sure the tool you choose offers white-labelling opportunities that allow you to brand the tool with your corporate identity, which will go a long way with clients who’ll see your SEO tool as your own development. Any SEO tool that gives its users the opportunity to keep a track of page changes, definitely had digital agencies in mind during development & things can blow out of proportion with handling many projects at the same time.
Solution:
To make sure no alterations are made without approval, get automatically notified of any changes made to a client’s website.
Running a successful digital marketing agency in Gurgaon is an adventure as we need to resolve our own problems by constant research. Always having a customer centric approach which will help us getting major insights take us a long way ahead in making client-centric resolutions.
