LinkedIn Outreach: 5 key rules


LinkedIn is the best social media platform for B2B marketers and sales reps. It can be a powerful tool for lead generation,  building your network, establishing thought leadership, and becoming an authority in your industry. But if you’re not careful, it can also turn into a time-sucking black hole that’s difficult to get out of once you’ve fallen into it.

One way to avoid this pitfall—and ensure your LinkedIn outreach efforts are as effective as possible—is to follow these six rules:

1. Make sure that your LinkedIn profile is professional and complete

Have a complete profile, including a professional headline, summary, experience, and skills sections. You should also include a picture of yourself in your profile.  Make sure all info you add is appropriate for your workplace and position, for the goal of your future outreach campaign, and related to the ICP and buyer personas you chose.

Update your LinkedIn profile regularly with new information about yourself or the companies you’ve worked for. This helps prospects see what you’ve been doing recently, which can help them decide whether they want to connect with you or not!

2. Your account should be active. Warm up your Linkedin profile before the outreach if need be

After you created/updated your Linkedin profile, you should warm up it. If you start your outreach campaign after creating a new account (or even your old account that you didn’t use for a long period), it is highly unlikely that you will get anything back from cold outreach and more likely your Linkedin account will get restricted.

LinkedIn limits depend greatly on whether or not your account is warmed up and if you have Premium Account or not. 

Warm up your Linkedin profile before the outreach if need be by following the instructions below:

  • 1-5 days – 10 connection requests per day. 
  • 5-10 days – 20 connection requests per day. 
  • 15-20 days – 30 connection requests per day. 
  • 20-25 days – 50 connection requests per day. 

Thank God you can automate this process with Expandi 

You can change these settings at any time so don’t worry about setting them too low. You can also set it to ask for 2-3 connections a day, even if you are only going out to one person per day. This way you don’t have to worry about getting all of your friends’ connections in one day, which would look spammy and be hard to keep track of as well.

3. Keep in mind that LinkedIn limits the number of connections.

LinkedIn limits the number of connections you can make per day. 

Moss Linkedin users can send:

  • only 100 invites per week, 
  • 20-25 connection requests per day.

So, when it comes to reaching out to people who aren’t in your network, start with small campaigns and set campaign limit ranges and interaction settings to avoid reaching limits.

4. Automate the process. You can use cloud-based LinkedIn automation tools to reduce time spent on outreach.

LinkedIn automation tools can be used to save time when sending connection requests and messages. 

For instance, is the safest LinkedIn lead generation tool that allows you to automate multiple actions on LinkedIn:

  • Send connection requests 
  • Send messages and follow-ups
  • Inmail messages
  • Auto-follow any profile or company page on Linkedin.  
  • Automatically like Linkedin posts
  • Add skill endorsements

5. Personalize your connection message.

One of the most important aspects of an effective cold outreach campaign is personalizing your messages. You can take a look at the 10+ Proven LinkedIn Connection Request Messages That Get Replies for inspiration and then follow these steps to make your personalization great:

  • Define the audience for your cold outreach campaign

To connect with the right people you should find contacts based on your ICP and buyer personas’ criteria.

  • Include a reason for your prospect to connect

It’s not enough to send a generic message to everyone on LinkedIn. A great cold outreach campaign should always include reasons for your prospect to connect.

It’s better for everyone involved if the conversation stays focused on one topic only (i.e., “Hi Alexia! I noticed we both went to an event recently”) instead of a message with your offer.

  • Add placeholders for great message personalization. 

You need to mention something about each person you’re connecting with so they know that this message is meant for them and not just another generic request from some random stranger.

You can add ‘Name’, ‘Recent post they comment on’, ‘name of the event they are planning to attend’, and so on.

Add Image personalization

You can add personalized images and Gifs to your messages to 3X Linkedin outreach engagement


In conclusion, you should be able to improve your LinkedIn outreach. By following these 5 key rules, you’ll be able to get better results more efficiently and save time on your work.

Abdus Subhan

Abdus Subhan also writes for Nybreaking,, Techbullion, Filmdaily, waterwaysmagazine, Designerwomen, Businesstomark, ventsmagazine, Stylevanity, and other good quality sites. Contact: