The East Delhi home and interior services company is going big on trust and chose a face that India has trusted for thirty years to carry that message.
(Mushtaq Khan and Parvinder Baweja for KeyVendors campaign.)
NEW DELHI, May 23, 2026 – KeyVendors has officially named veteran Bollywood actor Mushtaq Khan as its Celebrity Collaboration, effective immediately. The two-year partnership will anchor the company’s national awareness drive across social media, digital platforms, and promotional advertising, putting a recognizable, warm face to a home services brand that has grown steadily over the past decade by doing one thing consistently: showing up for its customers.
Khan, familiar to Hindi film audiences since the early 1980s, brings a public image that cannot be manufactured: decades of quiet, earned familiarity with the same households KeyVendors has been built to serve.
Inside KeyVendors’ Growth Journey
KeyVendors was founded in 2016 by Parvinder Baweja, operating out of Nirman Vihar, East Delhi. What began as a focused effort to bring organisation to a fragmented home services and interior market has turned into a trusted Pan-India platform, serving customers through a strong network of verified professionals and service experts.
The platform serves everyday needs with ease – from AC repair and servicing, plumbing, electrical work, car dry cleaning, and home deep cleaning across 50+ categories. Where it truly distinguishes itself is in high-value, complex projects: interior design, construction, waterproofing, retrofitting, and full-scale installations that demand expertise, coordination, and trust.
Customer satisfaction remains consistently strong, reflecting the trust KeyVendors has built in a category where reliability and word-of-mouth have always mattered most. It’s a reputation earned through quality service, transparency, and long-term customer relationships.
Baweja’s founding insight was direct: the home services and interior market in India had no shortage of skilled workers. What it lacked was a reliable structure for customers to find and trust them. KeyVendors was built to be that structure, with verified professionals, fixed and transparent pricing, same-day booking where possible, and no hidden charges after the job is done.
A decade in, the company’s growth from a local startup to a national platform has validated that original premise. The ambassador partnership is the next step in that journey, moving the brand from a trusted name among existing customers to a recognised name across the country.
Why Mushtaq Khan Aligns with the Brand Vision
Choosing a Celebrity Collaboration for home and interior services demands a different kind of thinking than most celebrity endorsements. This is not a fashion brand or a soft drink. The people using KeyVendors are making real decisions about their homes: who comes in, what gets fixed, how much it costs. In this space, familiarity and trust matter far more than fame.
Mushtaq Khan has both.
(Mushtaq Khan during KeyVendors campaign shoot.)
Born in Bihar, he has been a presence in Hindi cinema since 1981, appearing in Kaalia, Sadak, Dil Hai Ki Manta Nahin, Hum Hain Rahi Pyar Ke, Jodi No. 1, and Welcome, among many others. Across three decades and dozens of productions, he built his reputation not on headline billing but on character: the natural comic timing, the warmth, the kind of screen presence that makes audiences feel they know the person, not just the actor.
That is the profile KeyVendors was looking for. Khan’s audience in India is multigenerational households that watch films together, that make practical decisions about their homes, and that trust people they have seen and liked for years. It is the same demographic that books an AC technician before summer, calls a plumber on a Sunday, or finally gets around to that long-planned home renovation.
The fit is not coincidental. It is the product of a deliberate decision to align the brand with a person whose credibility is built on the same values KeyVendors operates by.
Founder & CEO – Parvinder Baweja
(KeyVendors Founder Parvinder Baweja)
“When we started KeyVendors, the hardest part was never finding the right professionals. It was earning the trust of the families we wanted to serve. That remains the work, every single day. Mushtaq Khan has built that same trust with the same kind of people over thirty years, without noise, without gimmicks, just through consistent work. That is exactly the association we wanted for this brand, and I am proud this partnership is now a reality.”
– Parvinder Baweja, Founder & CEO, KeyVendors
Celebrity Collaboration – Mushtaq Khan
(Mushtaq Khan for KeyVendors )
“What drew me to KeyVendors is simple. They are solving something real. Finding someone you can genuinely trust to come into your home is harder than it should be in this country. I have been through that myself, as have most families I know. When I looked at what KeyVendors has built over the past ten years, and the kind of feedback their customers share, I felt this was something I could stand behind honestly. That matters to me.”
– Mushtaq Khan, Celebrity Collaboration , KeyVendors
A New Chapter for the Brand
The two-year partnership begins immediately. Campaign content will run across social media platforms, digital advertising, and promotional creatives, with a focus on building KeyVendors’ brand recall in cities where the platform already operates and establishing recognition in the markets it is moving into.
The launch timing is deliberate. The lead-up to summer is among the busiest periods in the home services calendar. Demand for AC servicing, repairs, and cooling equipment rental rises sharply between May and July across most of India. Beginning the campaign at this moment means Khan’s face arrives in front of audiences precisely when they are already thinking about the services KeyVendors provides.
For a company built on the premise that trust can be systematised, that you should not have to rely on a neighbour’s recommendation or a lucky Google search to find someone reliable for your home, this partnership is a natural extension of that belief.
Mushtaq Khan has been earning trust in Indian living rooms for thirty years. From today, he is doing it for KeyVendors.
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KeyVendors | Nirman Vihar, East Delhi 110092