In What Circumstances a Website is Called Attractive?

In What Circumstances a Website is Called Attractive?

A website is a home away from home for online business owners. It not only reflects how authentic the business is but also the design skills that went into making it. But that doesn’t mean every website has to be shiny and flashy. A great website should load quickly, be easy to navigate, and display all the information visitors need.

Here’s a concise summary of the most important factors that make a great website. It is recommended that you prepare a pen and notebook and constantly check the checkbox.

1.    Website load time

Websites that load slowly cause visitors to instantly close the window and leave. The faster the load, the lower the bounce rate, and the more likely the visitor is to stay on the website because of a good user experience. So, you need to make sure your website loads fast to avoid dropping users.

Fortunately, there are free tools and services available to test the speed of your website on both desktop and mobile. It will help you a lot in determining what is causing your website to load slowly.

2.    Explore

No visitor wants a lavish menu that requires them to navigate 100 different pages simply to download free items. It should not create a maze of paths for visitors to visit your website. Complicated search paths only do clean, well-organized navigation is a great strategy to ultimately increase site visitors.

Like Wikipedia, which provides information on only one single page, you don’t have to travel through all the links and web pages, once it is done it provides ease to your users so you can hire Wikipedia page creation agency to fulfil this task.

3.     Responsive web design

I cannot stress enough how important it is for a website to be mobile-friendly. According to recent statistics, smartphones account for half of the world’s web traffic, and this figure is expected to continue to rise.

Therefore, designers must be aware that they lose a lot of site visitors if their website is not built with responsive web design. Responsive web design is about designing web pages to look good on all devices.

4.     Cross-browser compatibility

Users these days have numerous browsers available, from Chrome to Bing to Firefox and many more. So, you need to make sure that your website is working and displaying properly in all browsers. Because even if I prefer one browser, site visitors may use a different browser.

There are also many paid and free web browser testing tools available for cross-browser testing. These tools display your website in different browsers, so you can see how it looks on a single screen. 

5.    Content

It’s good to keep it short and simple. Crisp, clear, and concise information should allow visitors to know everything they need from your website. You should create dedicated about pages, contact pages, blog pages, etc., where users can easily navigate and read the parts that interest them most.

6.    Branding

Branding is important in terms of web design as well as marketing. The look and feel of your website reflect your business. It can be very disheartening if your visitors don’t look the same on social media or your brand offline when they visit your website. Therefore, you need to make sure that consistency is maintained in terms of colors, fonts, messages, etc. This can further increase reliability.

7.    Image

Pictures have a greater power of communication than words. Imagine running a travel blog with few or no photos. It won’t make a lot of sense. Don’t miss the opportunity to use images to make your website interesting.

Most users run a quick scan before deciding to stay on a website. If your website consists of too many text-based words that are visually unappealing, chances are your visitors will leave and never come back.

8.    Security

If you’re a web designer or online business owner, it’s very important to take control of website security yourself. Here are a few helpful tips.

  • Keep all plugins and themes up to date
  • Remove unwanted themes from your WordPress dashboard
  • Choose a website firewall
  • Buy a Website SSL Certificate
  • Invest in good antivirus software for your computer
  • Back up your website often
  • Reliable service-based website hosting


Lauren Henderson is a web content writer, and guest blogger, who offers unique and professional content writing services to online business entrepreneurs.