Is your brand consistently losing out to your competitors in site ranking, brand awareness, and total sales? If you’re doing all your digital marketing in-house with employees who learned their job while working, this may be part of your problem. You’d have better results by partnering with an experienced digital marketing agency.
Employees who are trained in marketing are rarely able to dive in and do a creditable job in digital marketing. They are two different fields, and while they may share the same techniques and goals, digital marketing is often seen as traditional marketing on steroids.
Digital marketing, at its best, is data-driven. This means that an experienced agency will likely have a good idea of the numbers an ad will produce before it’s even placed. They look at past performance data of the same ad type and placement on various social media and display advertising platforms to get the answers.
But before employees can even get close to competing with this level of precision marketing, your website has to handle all the additional traffic these ad campaigns can generate. This is another skill that takes years of experience to master.
SEO Supports Digital Marketing
Traditional marketers probably have never dealt with anything quite like SEO. The practice is unique to the internet.
The tasks of SEO are designed to provide your website with everything it needs to go head to head with the competition in your market and product sector. It’s the basis of digital marketing. You can’t build an elaborate house without a solid foundation, and SEO provides your site with a foundation.
The process starts with an SEO audit on your brand’s site to find any weaknesses that could become problems when it’s being used heavily for digital marketing later. But SEO also continues all through your marketing activity to increase the visibility of your brand name and messages and to keep your site ranking highly among your competitors.
SEO also works in close coordination with the marketing side of the agency. It raises the awareness and profile of your brand by keeping all your site content fresh, informative, and relevant. It also ensures that the content contains the search terms used by the majority of people looking for your products, so their searches always lead to your brand’s site.
The Vastness of the Internet Increases Marketing Complexity
With both SEO and marketing working in close sync, digital marketing is powerful, data-driven industry that delivers results. Partnering with a digital marketing agency can offer steady growth in your brand’s visibility, conversion rate, sales, and overall customer satisfaction.
It can make loyal customers out of occasional customers by tracking their buying habits and preferences and serving them well. It can also stretch your marketing budget considerably and deliver more for your money.
Primal is an award-winning agency based in Bangkok. To learn more about the benefits of partnering with an experienced digital agency, please get in touch with us to schedule a consultation.
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