Email list cleansing involves removing old contacts and accommodating recipient preferences. Clean email lists improve contact engagements.
Need email list cleaning? It may help your email marketing engagement and deliverability!
Remove disinterested, irrelevant, or disengaged contacts from your email contact list. Proofy.io manages your email contacts.
Email List Cleaning Benefits
Before we discuss how to clean up your email list, you must understand why you should do so. Clean lists boost email marketing performance. Clean email lists affect these email marketing KPIs:
- Fewer Bounces
Bounced emails are sent back. Hard bounces and filled inboxes cause this (soft bounce). You’d have a very high email bounce rate if you acquire an email list. You’ll get spam. Clean email lists include only legitimate emails of subscribers that wish to read your emails.
- Reputation
Less bounced emails show Yahoo, Outlook, and Gmail that you’re not a spammer sending bulk emails. They’ll accept your email. Your emails are authentic if the recipient opens clicks, forwards, etc.
- Boost Email Delivery
Your email list’s deliverability improves. Positive email response reduces spam labeling. You may reach more people on your list as more email clients allow you access.
- Engage
Regular list cleansing will help boost marketing email engagement. Email subscribers have deeper ties.
To establish a more focused, engaged email list, regularly clean it. This allows you to focus on your product’s true fans. You may make stuff that suits them.
Most significantly, your email open, conversion, and community engagement rates will increase. This boosts online sales and consumer happiness.
Risks Of Not Cleaning Your Email List
Some businesses don’t care about email list cleanliness because they think sending an email to one more person is free, but it’s not.
Unclean email lists can cost:
- Email bounces harming your sender’s reputation
- Unsubscribes
- Spam complaints
Over time, this damage might impair your capacity to reach your entire subscriber base, even your most engaged clients.
5 Easy Email List Cleaning Methods
After understanding why it’s crucial, here’s how to clean out your email list and boost your email marketing:
- Engage
Low engagement rates may indicate your audience is uninterested. They may like it but not take action.
Ways to motivate:
- Send an email survey with a reward.
- Get feedback on your work (like a new product)
- Ask contacts to select their communication settings like newsletter frequency and interests in the email (can be done with multi-list forms)
- Host a contest and ask people to follow your social media.
Next, remove inactive email subscribers. We’ll cover these users later. Engaged subscribers can be segmented by a preference for targeted email marketing efforts.
- Re-Engagement Email Campaign
Low interaction doesn’t indicate recipients don’t want to hear from you. They may dislike the stuff you send. Before dismissing inactive subscribers, consider what else you may provide.
Email offers might entice inactive subscribers:
- Freebies or discounts
- A bonus
- Exclusive content
- Email fatigue might make subscribers like your content. Inboxes fill quicker than stockings over the holidays!
- Reconnect with these contacts on other sites. For followers that prefer social media, include links.
- Renew Opt-In
You’re most engaged subscribers show that they value your communications, so don’t ask them to opt-in again.
Disengaged subscribers may want to unsubscribe but haven’t. This might be because they don’t care and would prefer to remove them individually than unsubscribe or because they think unsubscribing is too hard.
Honesty! Inform inactive subscribers that you don’t want to clutter their inboxes. Ask if they wish to receive emails with a clear call-to-action button.
- Unsubscribe Easily
Most nations need email unsubscribe options. Businesses approach this need differently since the laws don’t stipulate how.
Do you know? Proofy.io GDPR-compliant mass email software offers an unsubscribe link in all emails.
Some companies make opting out tough to maintain subscribers. It’s frequently unpopular.
Hide your unsubscribe link or complicate the opt-out process. If receivers feel trapped, they’ll classify your emails as spam, damaging your sender’s reputation.
ISPs (Internet Service Providers) start blocking or screening your emails when recipients report them.
Many business owners struggle to understand making it simple for subscribers to depart. Why would you want to lose customers you spent time and money attracting? If you provide subscribers a reason to stay, an easy-to-find unsubscribe button and a one-step opt-out won’t deter them. Give them value.
- Automate Marketing
Marketing automation cleans email lists well. Rules can delete or group subscribers based on criteria.
Marketing automation removes bounced emails from your list. Remove addresses that bounce twice instead of once. You may specify the filter to exclude persons who haven’t opened your emails in 6–12 months.
In Proofy.io, create a “Between” filter for 365 (or whichever many days you want to check) and 0 days before today.
A full inbox or server problem might bounce even legitimate email addresses for prospective buyers. However, numerous bounces indicate an inactive email.
B2B firms need this. Due to staff turnover, their email lists largely work email addresses.
Check how your email provider handles bounces and automatic blacklisting before setting up rules like this. Once you understand this, you can design rules to fill any holes you see.
Marketing automation can help you find low-engagement subscribers and re-engage them using the procedure above. You don’t have to delete these inactive email subscribers either. Instead, attempt a fresh marketing strategy on a new list.
