The signage that you decide to use for your company will have a variety of effects on the rate at which it grows. Consider the implications. Your signage may have an impact on the effectiveness of your marketing strategy, advertising campaigns, and even the demographics of the customers you aim to attract. Because of this, choosing whether or not to light your signs is one of the most important decisions you will have to make when it comes to determining the overall appearance of your business signage.
You need to be aware of the differences between illuminated and non-illuminated signs before making your final choice. One of the choices includes interior illumination, but there are other distinctions between the two types of signage that you need to be aware of. Here is a rundown of everything you need to think about in regards to illuminated vs. non-illuminated business signage so that you can make an informed decision.
Concerning the Illuminated Signs
Billboards, displays, and other types of signage that come equipped with their own internal light source are examples of illuminated signs. Depending on your area, the local building and sign code will often restrict the amount of brightness as well as any other features that pertain to illuminated signs.
There is a wide variety of design options available for illuminated signs, including the following:
Monument signs are freestanding signs that are affixed to pillars and are referred to as monuments. When the inside of a structure is illuminated from within, the electrical components are often concealed within the structure itself or surface-mounted elsewhere.
Channel letter signs are three-dimensional letters that may be mounted and illuminated in a variety of ways, including the widely used halo-lit style. These signs have the form of a sign in the shape of a letter.
Signs indicating directions and navigation
Signs indicating directions and navigation can have LED components added to the cabinet (or box) to light up certain sections of the sign or the entire sign itself. This makes the sign more visible both during the day and at night.
Electronic message centers
Electronic message centers and LED reader boards are available in a variety of forms, including monument signs, freestanding units, and reader boards that are installed on walls. These are often internally illuminated and will display vivid graphics and other news throughout the day, similar to how a television screen works.
Advantages of Utilizing Illuminated Signage
The following are some of the advantages of utilizing illuminated signage:
Enhanced visibility during the course of the day
Because of increases in exposure, marketing initiatives will have a greater potential audience.
Captures the attention of both the target clients and passersby with relative ease.
Greater visibility over greater distances than non-illuminated signs, as well as the ability to cut through adverse weather conditions such as fog and rain
Can be employed indoors as art, LED displays, and emergency signs for the building.
The Difference Between Illuminated and Non-Illuminated Signage and What You Need to Know About It
Advantages of Using Signage That Is Not Illuminated
Let’s take a look at some of the advantages that come with using non-illuminated signs:
- Solutions for signs that are easy on the wallet due to the fact that they do not require electricity to function
- There is a wide variety of styles and designs available to choose from, including a variety of colors, fonts, sizes, and shapes.
- Perfect for companies that have a standard Monday through Friday schedule
- Both inside and outside, you should provide a polished and expert appearance.
- Can serve as navigational signs in addition to being utilized for limited-time advertising
- Simple to repair and move as necessary
Differences When Comparing Non-Illuminated Signs Against Illuminated Signs
As you should now be aware, the primary distinction between illuminated and non-illuminated signage is whether or not the sign’s inside can be illuminated. Non-illuminated signs do not include anything that can internally light up, in contrast to illuminated signs, which utilize a variety of methods, including internal cables, LED bulbs, and neon tubing, to make the sign and its surrounds more visible.
The capacity to be seen clearly throughout the day and night is the primary benefit that illuminated signs have over non-illuminated signs as compared to illuminated signs. Businesses that are open round-the-clock may benefit more from illuminated signage since the bright sign increases the likelihood that passing customers will see them. However, there are certain regions that do not permit illuminated signage. Bear this in mind while you peruse the many options.
In addition, companies need to think about how much it would cost to have expert maintenance and operation done. Maintenance for illuminated signs is slightly more involved due to the fact that the electrical components might break down and the bulbs can become faulty. Other types of signage, such as those that use neon, can be more expensive to run for extended periods of time as compared to LED signs, which have comparatively low operating costs. On the other hand, non-illuminated signs are far simpler to care for.