Starting an eCommerce store is the perfect way for a new business owner to set up shop and reach people worldwide. With 2.14 billion global buyers expected in 2021, you have plenty of people online who are potential customers.
If you’re trying to learn how to set up an eCommerce website, this post will help. Follow the steps below to get your eCommerce store up and running.
Buy a Domain Name
It isn’t enough to buy a generic domain name if you want your eCommerce website to stand out from the crowd. Your domain name tells people about your brand. If your name isn’t memorable, people are going to visit once and never come back.
Think about how your eCommerce store differs from your competition. Tie your domain name to that story and use it to help create your eCommerce brand.
Pick Your eCommerce Platform
You don’t need tech skills to get an eCommerce website up and running anymore. Today, you have several options to help you launch your website with a few clicks of a button. Here are a few popular options for you to pick from:
- WooCommerce
- Shopify
- BigCommerce
- Magento
There are more eCommerce platform options out there, so look at the features of each one and pick the one that best suits your needs. You can easily do shopify ebay integration as well for a better exposure to the online market.
Decide on Your Payment Platform
Once you decide on your eCommerce platform, you need a way to accept payments. Luckily, most platforms offer easy payment integration.
Managed platforms like Shopify offer payments in their platform. If you don’t want to set up an account with a payment processor yourself, their website will handle everything for you.
Self-managed platforms like WooCommerce require you to set up your own payment processing. Some popular options are Authorize.net, Stripe, Braintree, and PayPal.
Design Your Website
Your website’s design is the first thing visitors see. That means it’s essential that your website design is eye-catching. The design of your website should reflect your brand, and it should also be easy to navigate.
You can do this in two ways.
The first way is with a web designer. An eCommerce website design and development company will look at your brand and develop an eCommerce web design that best reflects your brand and products. It’s more expensive but will give you a premium product.
Your other option is to use a pre-built theme. It won’t be unique like a custom design, but these themes are cheaper and will let you get up and running more quickly.
Launch Your Site
Once you finalize your site design, you’re ready to launch. Ideally, you have a marketing strategy ready to go to drive traffic to your new site.
Once you start getting visitors, you’ll start to see your site design’s high and low points. Use this data to keep optimizing your store to increase the number of customers you acquire.
Now You Know How to Set up an eCommerce Website
While eCommerce for beginners is easier than ever, there is still work you need to do to get it up and running. However, now that you know more about how to set up an eCommerce website, you’re ready to get your store running.
Do you want to learn a few tips to help you market your new store? Check out our blog posts to learn our best marketing advice.
