How to Increase Google Ads Revenue

Advertising is one of the best ways to drive traffic to your website, as it puts your links right at the top of Google Search results. According to a Digital Marketing Agency in London, Ontario about 71% of users only view the first page of Google Search.

Let’s take a look at some methods to optimize and increase Google Ads revenue.

Keywords

Targeted keywords are the bread and butter of Google Ads. Each campaign will have an ad group, and each of those can fit a certain number of keywords inside. You might be tempted to put all your eggs in one basket, but actually our data suggests that it is best to include no more than 30 keywords per ad group.

Here’s a visual breakdown of a campaign.

As you can see, each campaign includes an ad group, and each ad group includes keywords, ads, landing pages. All of those are important when determining your budget to spend on each ad. 

You can be successful by having more than 30 keywords, it will just require more careful work. If you find that your budget is too small for the amount of keywords, try to be a little more selective with them. It will pay off in the long run and you will increase your revenue by minimizing costs.

Minimum Budget

Although there is no minimum amount you should spend on Google Ads, it certainly would be difficult to get very far with, say, a $5 daily budget. Some people like to test the waters before jumping in, which is completely fine, but you need to understand what the platform was designed for.

On a low entry market, most ads could cost you anywhere from $2 to $10 per click. And as you go broader it is common to see ads that cost $10 to $20, if not more. You can also set up a bidding limit on your settings in your Google Ads account, so you won’t go overboard.

Our advice here is to look at the market, narrow your search and try to focus on your local area, or wherever your business offers services at. Look at the target audience, analyze which ads are performing better than others, and modify your campaigns accordingly. Google Ads costs money but with careful planning you can get a $200 to $300 budget to provide valuable results.

We will take a look at a testing method next that helps mitigate these problems.

A/B Testing

AB Testing is a concept of creating two versions of a sample, each with different settings. For example, imagine you’re creating a campaign for a local cafe shop. One ad group will target the keywords “best cafe shop london” and the other “best coffee and bagel london”. Those two might look very similar at first glance, but if you experiment with different ads one might end up outperforming the other.

After assessing which ad performs best, try to narrow your search in order to understand how and why. Use that data to create more campaigns based on your previous data, and increase your revenue.

Target Location

Another great way to help minimize costs and increase conversion is by selecting a target location for your ads. This is important because sometimes depending on your business, you don’t want to show ads all across the country, or other continents. If the type of service you are providing is a local service, then ideally the only users you want clicking on the ad are the ones who will probably become a customer. 

When creating your campaign, you will come across an option like the one above. The default option is “All countries and territories” but instead make sure to select a location. You may input more than one and target all areas of services for your business. 

I have had clients report over 20% increase in revenue just by saving money in ads optimization. This is a great way to lower the spending on some of your biggest campaigns.

Outro

Following the tips mentioned above will help you improve your Google Ads revenue, and minimize spending on your budget. 

If you need more help with Google Ads, feel free to get in touch with us below and we can take a look at your ads and help you out with your campaigns.

Elerea – Web Design & Digital Marketing

Website: https://www.elerea.com/

Contact: https://www.elerea.com/contact-us

Eduardo Lemos