How to grow your local business’s Instagram following

You are moving in the right direction if you want to learn how to increase your Instagram following. 

After all, Instagram has more than 2 billion monthly active users and about 500 million daily active users, according to statistics provided by Website Rating. 

The social network has 23% greater engagement with photographs and 38% more engagement with videos than Facebook.

However, based on this information, it is projected that 71% of US businesses use Instagram. Around 80% of accounts are followers of one or more businesses overall. Furthermore, 80% of social media users say they have bought at least one item they saw promoted on the app.

Instagram is one of the most significant social networks in Brazil, according to a different Opinion Box survey. Only behind the United States, our nation has the second-most users worldwide. Nearly 92% of Brazilian users log in at least once per day.

Create a unified theme for your feed

Instagram may be used to create a personal portfolio that accurately represents your identity and the purpose of your account.

Along with a memorable username, develop a captivating feed by include high-quality images and a trendy topic.

Your bio is the main item potential followers see in addition to your feed, so it’s important to make the most of its 150 characters.

Don’t overuse hashtags

Your account is now prepared to expand, so you can begin focusing on gaining Instagram followers.

You may increase visibility of your brand by adding hashtags to each post referencing your industry or company.

Additionally, this increases the likelihood that others looking for the particular hashtag will find your account and follow you.

Growing your Instagram following requires knowing how to use hashtags successfully.

  • Use hashtags that are relevant to the content of your article and avoid stuffing your post with them.
  • View the Instagram hashtags that are most popular.

Engage Instagram users

If you want to expand on this social network, you need keep communicating with your followers on a frequent basis. Daily engagement with your Instagram followers is excellent.

Reposting their stuff in your posts, responding to their comments, or even following them back are all examples of engaging with followers.

Remember that interacting with the public is the fundamental purpose of social networks.

Posting often

Therefore, you must publish frequently if you want to gain more followers. A regular schedule of interesting content is absolutely necessary.

Make a plan to constantly have content on Instagram on a weekly or monthly basis to aid you in the process.

To make this procedure simpler, applications and Instagram Creator Studio can be used to schedule posts.

Utilize content created by users

One of the best strategies to increase your following count is to employ user-generated content.

If you run an online business on Instagram, for instance, you can make your own hashtag and urge your customers to upload pictures of them using your products with your hashtag added in the caption.

Additionally, incorporating user-generated content will provide you a ton of inspiration for your posts.

This is another creative technique to interact with your fans while also expressing your love for them.

Make a contest

Why does this strategy gain more supporters? The simple solution is that people enjoy getting free things.

You can specify the following guidelines for this giveaway:

  • The giveaway post must be liked by readers.
  • It’s a great idea for retailers in particular to comment and tag one or more friends who have already followed your profile.

Create Instagram Reels & Stories

Another strategy to draw more attention to your page is to use Instagram Stories. Additionally, writing a narrative takes less time than writing a post. It’s simple, quick, and easy.

With a pertinent image or video and a request that your followers check out your post for more details, you can provide a link to your new post through your story.

Reels is another feature that is now popular, as Instagram bets more and more on video content.

Making your own entertaining and educational Reels is a smart idea since this kind of content attracts a lot of user attention.

Working together with influencers

Influencers are one of the main reasons Instagram is one of the most widely used platforms.

These individuals frequently have a sizable fan base and exposure on the site.

You can submit some of your items and display the caliber of your work if you want people to promote you.

In their subsequent stories, posts, or videos, you can ask them to discuss your items.

You might start working with smaller influencers if your money is insufficient to hire major influencers.

When your audience is most active, post.

Your followers are more likely to notice and engage with your material if you post while they are actively using Instagram.

Additionally, Instagram will continue to display your material to more users after realizing how pertinent your content is.

Post therefore when your fans are online and don’t forget to use stories to spread the word about your postings.

Promote Instagram on other social media platforms

Promoting your profile on other websites is one technique to increase your Instagram follower count.

On other social media platforms or your website, you can post a link to your Instagram account.

This is a technique to advertise your Instagram activity to users of other social media sites.

Adil Husnain

Adil Husnain is a well-known name in the blogging and SEO industry. He is known for his extensive knowledge and expertise in the field, and has helped numerous businesses and individuals to improve their online visibility and traffic. He writes on business, technology, finance, marketing, and cryptocurrency related trends. He is passionate about sharing his knowledge and helping others to grow their online businesses.