Out of all the online marketplaces to sell your products, Etsy has established a unique reputation by being the place where shoppers can buy original, handmade products and other unique trinkets that are hard to come by. Etsy comes across as the little online boutique even though it’s not small by any means, with more than 2 million active sellers.
It has become an excellent opportunity for DIYers who want to get significant exposure without many hurdles in between. Selling is as easy as registering an account and setting up your shop. In this guide, we will go over the steps to successfully launch your Etsy Shop.
Open up an Account
The first step is pretty straightforward. All you have to do is register for an account. From there, you’ll be able to set up your shop and start adding your items.
Set up your Shop and Name
Once you’ve created an account, you’ll be prompted to choose some basic settings like your language preference, region, and currency. You’ll also have a chance to give your shop a name. While you naturally want to use your exact name, choosing the exact one may have limitations. It’s a lot like choosing a domain for a website (if you’re familiar with that process). For example, let’s say the name of your shop is “Claire’s Gifts,” and it happens to be taken by someone else; you can add an additional name like “Claire’s Gifts Store,” or “Claire’s Online Boutique,” etc. You’ll have to get creative here, but just make sure you use a word that clearly represents your business.
Take Quality Photos
Whether it’s Etsy or any other e-commerce platform, good product photos are a necessity. The quality of your photos will have a significant impact on your future success. Your images need to have good lighting, show enough detail, and have a variety of angles. They need to be clear, sharp, and appealing. If you want to handle photography yourself, it would be recommended to find some introductory photography skills courses. Otherwise, if you’re not comfortable doing it on your own, your best bet is to search for product photography professionals like Clothing and Product Photography Studio in Los Angeles.
List your Items
Now that you have great photos, you can upload them as you start listing your items. Make sure you’ve captured enough images to show different viewpoints for all of your products. Another thing to pay particular attention to are your descriptions. You don’t have to be a creative writer, but you want to draw your customers’ attention with your words. Use interesting and convincing descriptions that will prompt them to buy, and don’t forget to add additional information such as the size of an item, materials, and so on. When setting your prices, make sure you’re taking in a profit from each sale. Remember that Etsy takes seller fees, so your price has to consider those costs.
Setting up an Etsy Shop doesn’t take much effort, giving you a chance to get broad exposure. Of course, you’ll have a lot of competition, but if you sell something unique that’s hard to find anywhere else, you have a good chance at making some profits. There are some basic steps to take when opening up an Etsy store, but if you have a good name, good photos, and incredible products, you should be on the road to success.