Traffic is often called the lifeblood of any business. Traffic helps you generate leads, helps you improve the rankings of your site, and does plenty of such things.
In this post, we will look at different ways in which you can drive traffic to your site.
1 Hire Subject matter experts
Ranking higher on Google naturally increases the organic traffic to your site. The pillar model of content marketing is one of the best ways to increase traffic to your site.
The pillar model is simple. You write the most in-depth article you can on a particular subject and owing to the quality of the content you wrote, you naturally attract high-quality traffic to your site.
Google loves sites that develop topical subject matter expertise on what they’re writing about. Think sites like HubSpot who have been publishing absolutely stellar marketing content for several years together and are subject matter experts of great reputation. That takes years of hard work to build.
Search for anything marketing or SEO related and you’ll find HubSpot on top of the SERPs.
To come across as an expert you need to create a pillar page that covers all different aspects of a topic. Then create cluster content, or supporting blog posts that target long tail keywords and are proof that you covered a subject exhaustively.
Your next focus should be on attracting long-term traffic and ranking higher on search engines as a result of that. It is always better to hire a copywriter and have him write well-researched copy that converts for your site, according to Systeme. Such writing only comes on the back of rich technical expertise in subjects and you need real vetted subject matters for this that you can hire on sites like 1840.
If you’re developing NFT games then you don’t need just a writer; you need a game developer or an NFT developer to write about the topic.
If you’re selling field service software, develop industry-specific content that answers your customer’s pain points, like this housekeeper salary guide from Jobber, for example.
The pillar model of content organizes the site around one core topic by its focus on search terms and optimizes aspects of keyword research and optimization through internal linking best practices.
Internal linking is also great for optimizing your Shopify stores as they help you map out different areas of the site, link to different products on the site and create a cohesive picture of the entire site and products and present that complete picture to search engines to make mapping it out easy.
This helps search engines effectively crawl the site and categorize all the content currently available. This improves the traffic to your site.
This makes it easy for you to rank for that search term. When the model is followed well, that helps users navigate the site and index related pages. This boosts your traffic for all pages in the topic cluster.
2. Organic Social Media
Organic social media isn’t a fresh strategy but is something that marketers should pay great attention to. Besides social media platforms, you can also use the different features available like Instagram stories. Also, be aware of paid social trends. Organic social media is not a new strategy, but it’s still something marketers should pay attention to. Besides posting on social media platforms, you can also use the Instagram Stories feature to get more traffic and attention.
Facebook has a lead generation feature on Messenger that helps businesses create automated chatbot experiences with very little effort required.
This is great for generating traffic.
It’s important to use a diverse social media strategy along with using the right platforms like Facebook, Instagram, and or Twitter. Platforms like Pinterest can generate plenty of traffic for you.
It costs people nothing to scroll by and if you don’t offer any value then people will do precisely that. Your audience and your content should speak directly to users.
Stay active and manage the community actively. People love when brands reply to them and it humanizes the brand and the brand experience.
3. Run an analysis of the site
Let’s reverse-engineer our thoughts. Before driving traffic to the site the first thing to do is learn more about your audience. Analyze them using different platforms like CrazyEgg to understand how they interact with your site and where you are losing them. With this information, you can create the right content that drives traffic for you.
For example, you can install Google Analytics on your website. It’s completely free to use tool that helps you uncover interesting data in and around your site.
With Google Analytics there are a bunch of different things to discover:
- Pageviews
- Number of visitors
- Duration of visitors stay on the site
- Traffic sources how people come to your site
- Top content that shows which pages people are visiting most
- Search terms used to discover the site
- Conversions based on goals set
They have a system in place with which there’s link analysis, rank tracking, and more.
Another site you can use is Moz’s Open Site Explorer that shows the number of links pointing to your site, the anchors used and the top pages on your site.
The free report shows you the organic keywords your site ranks for, other competitors and also shows the total number of keywords you are ranking for.
All of this combines useful information that you can use to improve your site.
4. Run influencer marketing programs
Customers are more likely to buy from organizations that come with excellent word of mouth. The question then becomes how to create this word of mouth. Start by delighting your customers. Work with influencers to make this possible.
Influencer marketing isn’t a fad. It remains within your budget and helps you drive traffic to your website. When influencers post codes, links, reviews, or giveaways you can tap into the audience and begin driving traffic to your site.
First get to know the influencers who you want to work with. Once that is done, you must take steps and establish contact with them. The simplest way do this is to pay attention to what’s going on in social networks. If you get an influencer as a marketer for your brand, the job progresses as a result of that.
To make influencer marketing a success you must work smart and ensure that the messaging your brand puts out matches the style of message influencers generally use for their content.
You can share keywords, a content brief, and other details about your brand on social media to reinforce collaboration.
5. Email List Building
Use your current readers and customers to drive traffic to your site. When you post new blog content, you can promote the same to your readers and get more traffic through email newsletters. On content-heavy sites, having this repeat readership can meet traffic goals, and conversions and also generate leads.
Calls to action buttons can generate targeted traffic for a bunch of different things.
Be it reading a blog post or an email.
For emails one of the most common CTAs to drive more traffic is to direct your email readers to your website for them to learn more about your business. Because of the primary goals of any email marketing campaign to drive traffic to your site one of the best ways to accomplish this is through a call to action button.
This could be easily done with a CTA at the bottom of the email that says Visit our blog to read more.
Conclusion
So these are some of the best ways to drive traffic to your site. What do you think of our content?
