HOW SEO & CONTENT MARKETING CAN BOOST LIFETIME VALUE OF YOUR CLIENT?
COVID19 has resulted in marketing budget cuts as per reports by Moz’s most recent State of Local SEO. Getting new business clients has becomes even more difficult in this time of economic turbulence. So it may be just the right time to focus on helping your existing clients rather than searching for the new ones. Try to be flexible while providing SEO Company India services by adjusting your contract by focusing more on higher-impact opportunities and quick wins.
Given below are some of the options you can consider and think about the opportunities they could create for your clients as well as your business.
EMAIL MARKETING: The pandemic has resulted in a big change in consumer behavior. Brand loyalty is one of the greatest casualties. More than 60% of consumers have changed their shopping behavior due to COVID-19 just for convenience and value. Businesses can choose email marketing as a crucial strategy for reengaging with loyal customers. But you must communicate in such a way that it caters directly to their needs. Though you might be already employing an email strategy for your client, but this time you need to offer extra support in this particular situation. The expert at The SEO Buff suggest that You have to increase the frequency of communication or carry out more testing to check how it performs in this situation of the market shift.
GOOGLE POSTS: Help your clients to maintain and perk up their local business visibility in Maps and organic searches with local intent. To actively manage the local presence of your business, Google Posts are a great way to frequently put out news, offers, photos, and other fetching information. Repurpose content you are already producing for the client’s blog as well as social media content. Include posts weekly or twice a week.
SOCIAL GRAPHICS: It is a good way to help your clients get the most out of content creation. If you are already blogging as a part of your SEO India strategy, then it is appreciable. But you can suggest them to add 4-5 social graphics for each blog post. These will be more like “quote cards” that call out expert insight that highlights statistics from the piece. Including them into your blog post enhances the visual interest, break up the dense text, and add lots of descriptive alt text for search engines.
REVIEW MANAGEMENT: There could be an influx of online reviews your client might have to experience at different stages of lockdown. There is a possibility that they have lost the experts who used to handle review responses. Check with them and find out who is performing review management. If no one is doing, then help them to understand the significance of reviews not only as an extension of their customer service network but also as a powerful agent that helps in conversions as well as local ranking.
REMOTE TEAMS SUPPORT: Lockdown forced everyone to go remote. It was essential so that people get connected and figure out the technical anomalies. Work-life balance has become progressively tough. Consider offering them professional remote events assistance as a service to support your clients’ teams. This will help them figure out the most effective ways to work remotely. Find out the opportunities where your client needs your transferable skills transect.
Employ all these ideas into your as well as clients’ businesses so that you can take benefit of every possible opportunity.