How Much Does It Cost to Develop an Ott Application or Platform

Netflix, Hulu, and SlingTV are notable examples of over-the-top (OTT) streaming services. Many TV consumers are progressively turning away from conventional programming and toward over-the-top (OTT) providers. Most media companies are openly embracing change as it appears to be unavoidablNetflix, Hulu, and SlingTV is notable examples of over-the-top (OTT) streaming services. Many TV consumers are progressively turning away from conventional programming and toward over-the-top (OTT) providers. Most media and web development companies are openly embracing change as it appears to be unavoidable.

There is no longer a monopoly on a single format or technology for movies, television programs, and instructional videos. Consumers expect to be able to access information anytime, whenever, and on whatever device they desire. As a consequence, the bar has been increased for content producers. It’s no longer enough to be visible and available on a single platform. You must be able to contact your target audience through whichever media they want.

In reality, prospective company owners worry more about the OTT application development cost. For their peace of mind, we over here want you to get a feel of how popular OTT applications are:

  • Statista projects that OTT media sales will reach USD 158.84 billion in 2024. In 2018, its value was USD 67.8 billion.
  • According to another Statista research, Netflix is the biggest OTT provider in the world, with more than 150 million paying members.
  • User penetration of video streaming is anticipated to reach 6.2 percent by 2025, according to Statista.

OTT is one of the most significant abbreviations you may not be aware of. More than half of American families have one, which is used for an average of 100 minutes daily. However, the story does not end here. OTT is campaigning to dethrone TV cables as the primary video streaming medium. You’ll likely start using it as a result. Finally, the moment is here.

The Cost of Building An Indian OTT Platform

If you’d want a more hands-off approach, hiring a developer in India might be a superb choice in 2021. Several Indian-based firms and freelancers specialize in developing OTT platforms. The best part is that they can design it from the ground up according to your specific specifications.

The following are typical OTT app development costs in India:

  • In India, Netflix and Prime Video-like OTT applications cost between $25,000 and $60,000.
  • The development cost of an OTT platform similar to Hot Star would be $35,000 or less.
  • The cost in India will be roughly $50,000 if your platform has hybrid features (YouTube + OTT).
  • It may take three to six months to complete.
  • A ready-made ott app may be published in 3 to 5 days.

What Exactly Are OTT (Over-The-Top) Apps?

The word “over-the-top” is referred to as “OTT.” So, it’s a mechanical idea that permits you to transmit video. As a result, over the internet, right on your smartphone. There’s no need to pay for cable or satellite TV, either. Simply pick your device and an OTT app to start, and you’re ready to go. In addition, if you were to lose a handful of hours. Depending on your Netflix, Amazon Prime, or Hulu subscription, you may be able to watch for hours or even days. You’ve just ended a round of brainstorming new ideas for a project.

What Kinds Of Over-The-Top (OTT) Services Are Available?

  • Video
  • Audio
  • Podcast

Among the four categories of OTT services, video OTT has emerged as the most cutting-edge. For our article today and your firm, an opportunity might be a spotlight and incentive simultaneously. Consequently, we’ve reached the halfway point in our campaign to bring attention to the OTT streaming platform. Its market size also attracts us. Analyze a few OTT app development expenditures and high-tech features initially.

Key Features Of OTT App Development

Log in or Register to Become a Member

Signing up and logging in are essential steps because they enable users to contribute personal information that is then used to improve their overall experience. In the case of a video streaming app, this method will also result in establishing user profiles, which users can access from any device. It’d only be a matter of entering their username and password.

Multilingualism Should Be Fostered in All Internet Material

To reach a larger audience and expand the company’s influence across national borders, the company’s primary user base must be average. Most importantly, you’re adding new content to your video streaming service, which should draw a sizable following. The target audience’s selected languages could be incorporated into the demographics.


To navigate an OTT streaming app, you must have an Explore or Search option. People of all ages should be able to notice the choices as they should be properly stated. Additionally, the research drop-down box presents as many celebrity possibilities as practicable.

User Profile

User profiles in your app should allow users to tailor their experience, including what information they see, how they pay, and customized recommendations based on their prior screenings. If you want to follow Netflix’s lead and bring in more users to your app, create many screens with their own unique set of features.

A-List of Items to Keep an Eye on

Customers may store films they intend to see later on a watch list in the OTT video streaming app, a must-have feature. The OTT app’s capacity to give is well-known as the most important feature.

Social Characteristics

Any audio OTT app development company will tell you that social networking features are essential to the OTT experience. Letting your consumers post their opinions and ideas on social media is a fantastic idea.

Monitoring on a Computer Display

Consumers’ ability to use your app on displays other than their mobile devices, such as a TV or laptop, is maybe the most important consideration. This feature may be implemented in two ways: Your OTT app should be a smartphone or TV app, and you should allow frictionless money transfers to your users.

When You Get a Push Notification, You Will Get

Notifications regarding new content on the platform, membership renewals, and expiry dates, among other things, must be communicated through a push notification if the platform is to function properly. The potential for other AI-based content recommendation features should not be underestimated either.

To Create an Ott App, What Steps Should You Take?

An OTT or video streaming app can’t be built without first selecting a technology stack. This entails picking the proper server, streaming protocol, and security measures. To obtain a feel of how many videos streaming mobile app development will cost, consult with an agency or engage professional developers who have relevant knowledge and can offer you an estimate of the OTT development process. To get the most out of your money, make an intelligent pick.

The following are the expenses associated with creating an OTT platform:

The cost of developing a video streaming app is affected by several factors:

1. The app’s features and complexity

2. The magnitude of the company or founders, as well as their geographical location

3. The platform on which the software will be released

5. The app’s technology-stack needs

5. The competence of the development group

This app’s development time estimate. 6.

An OTT app may cost anything between $25,000 and $45,000. The pricing may vary dependent on the characteristics of your app.

An OTT App’s Monetization Strategy

Planning requires planning to make the most of over-the-top (OTT) apps’ potential income sources. Subscription or membership schemes are how most OTT services earn money. You may continue with the same strategy or seek aid from an IT Consulting Company.

At The End

The expense of creating an OTT (over-the-top) media streaming platform is a big concern for anybody interested in creating an ott video app. Throughout this outbreak, we’ve seen a significant increase in the number of people using the online platform, which is positive. If you have a notion for an OTT app and want to take it further, we, the OTT App Development and digital marketing company are here to assist you with every step of the process.