An Interview with Keith, Owner of BostonPhoto360

📢 Interviewed by Adam, Time Business News

Adam (Time Business News): Keith, thanks for joining us. Let’s start with a bit of background—how did you get into the photo booth business?

Keith: Thanks for having me, Adam! My journey into the photo booth industry wasn’t something I planned early on, but looking back, everything I’ve done in my life prepared me for running my own business.

I’ve always been involved in helping people and serving the community. I served in the United States Air Force, where I learned discipline, adaptability, and leadership. After that, I spent years as a firefighter in Fall River, MA, where teamwork and quick decision-making were part of everyday life. Today, I still give back as an assistant high school wrestling coach, helping young athletes develop resilience and discipline.

That same mindset of service and problem-solving carried over into my business. I launched BostonPhoto360.com to provide high-quality photo booth experiences, specializing in 360 photo booths and AI-powered selfie booths. I quickly realized that having a great service wasn’t enough—I needed a strategy to consistently bring in leads and convert them into customers.

That’s where SEO, automation, and social media became my most powerful tools.

Adam: You’ve worked with some major brands. Who are some of your corporate clients?

Keith: Over the past few months, I’ve had the opportunity to work with top-tier corporations such as:

✅ Xfinity/Comcast

✅ Boston Scientific

✅ Fidelity Investments

✅ Ernst & Young

✅ Boston University & Emerson University

✅ ManuLife Insurance

✅ Snapmatic

✅ JLL Commercial Real Estate

✅ Broad Institute

✅ Trinity Property Consultants

✅ Amedisys: Home Health Care, Hospice

I’ve also collaborated with event planners like Kate Murtaugh Events, Strat-House Events, and Barcami Lane, along with other organizations and businesses that prioritize high-quality experiences for their clients and employees.

To secure and maintain these high-profile clients, I had to ensure my business was:

✔ Easily discoverable online (SEO & Google rankings)

✔ Capable of handling inquiries efficiently (Automated lead follow-ups)

✔ Showcasing real client experiences (Social media & recent reviews)

💡 If you want to work with big brands, your online presence has to match their expectations.

Adam: Let’s talk SEO. How did you get your business ranking on Google?

Keith: SEO was a game-changer for me. Instead of spending thousands on ads, I focused on organic search rankings to bring in consistent traffic.

Here’s exactly how I did it:

🔹 Keyword Research – I targeted high-intent keywords like “Boston 360 photo booth rental”.

🔹 Content Marketing – My blog post “Top Songs for a 360 Photo Booth” became one of my most visited pages.

🔹 Google Business Profile Optimization – I made sure my profile had SEO-friendly descriptions, high-quality photos, and recent reviews.

🔹 Local SEO – I secured backlinks from local directories and event websites, which helped my ranking.

💡 The result? My website now ranks for competitive keywords, bringing in free traffic that converts into customers.

👉 See my SEO strategies in action at BostonPhoto360.com.

Adam: You mentioned automation earlier. How does it help with lead generation and client communication?

Keith: A lot of small business owners struggle with responding to leads quickly enough. If you don’t answer within minutes, potential clients move on.

Here’s how automation changed my business:

📩 Instant Responses: When someone submits an inquiry, they get an automated email and text response with pricing and booking details.

🔄 Follow-Ups on Autopilot: If they don’t book right away, my system automatically follows up in a few days.

📊 CRM Integration: All inquiries are stored in my Customer Relationship Management (CRM) system, so I never lose track of a lead.

💡 Before automation: I was manually responding to every inquiry and missing leads.

💡 After automation: My system now closes sales for me while I focus on running the business.

Adam: Social media plays a huge role in today’s marketing. How do you use it effectively?

Keith: Social media isn’t just about posting content—it’s about building credibility, engagement, and trust.

How I Use Social Media for Business Growth

📌 Instagram & TikTok: I share behind-the-scenes videos of my 360 photo booths in action, making my brand more relatable.

📌 Facebook Groups & Ads: I engage with event planners and couples looking for rentals.

📌 Customer Features & Testimonials: I post real client videos and testimonials, building trust and social proof.

📌 Reels & Stories: I use short-form video content to reach thousands of people without paying for ads.

💡 Clients want proof that you’re active. If they don’t see new posts or fresh reviews, they assume your business isn’t active.

🔗 Follow me on Instagram & TikTok: @BostonPhoto360

Adam: What role do customer reviews play in your success?

Keith: Reviews are one of the biggest drivers of business growth. A strong 5-star rating on Google or Facebook makes potential clients feel confident in booking with you.

📢 How I Get More Reviews

✅ Automated Review Requests: My system sends a text/email after an event asking for a review.

✅ Google & Facebook Focus: I guide customers to leave reviews where it matters most.

✅ Personalized Follow-Ups: I personally thank every reviewer, encouraging more engagement.

💡 The more recent and consistent your reviews, the more trust you build. Clients look for businesses that others are actively recommending.

Adam: If you had to give one piece of advice to small business owners, what would it be?

Keith: Build a system that works for you.

If you want to scale your business without burning out, focus on:

🚀 SEO – Rank on Google and get free traffic.

🚀 Automation – Respond to leads instantly, so you don’t lose them.

🚀 Social Media – Post consistently to stay visible.

🚀 Capture & Share Your Work – Potential clients want to see your recent events.

🚀 Get Reviews – A well-reviewed business sells itself.

💡 SEO, automation, and social media helped me build a business that runs efficiently—without me having to chase leads all day.

Adam: Where can people learn more about your business and follow your journey?

Keith: Check out my website at BostonPhoto360.com to see how I’ve optimized my business for SEO, automation, and client engagement.

📲 Follow me on Instagram & TikTok:

👉 @BostonPhoto360

TIME BUSINESS NEWS