Rebranding occurs when your company decides to go with a new name, logo or design. This is done to develop a new identity. There are various ways to get your rebranding right. One of the ways to do so is through print advertisements. Printed advertisements are the most powerful tool in today’s era. Print on demand methods could be a good way to spread your new identity among your audience.
But how do you get your rebranding right as a company? It all start with the right strategy to find out what you want to communicate to your customers and stakeholders. What is your company’s identity? This can be a difficult question to answer if your company is stuc. Thus, here are some steps to develop a whole new, effective strategy:
· Conduct research related to your archives: Make a list of what you have already used. For example, slogans and logos that you have already published.
· Know your existing customer: Make a list of your customers from the beginning until now.
· Conduct a market analysis: You need to find out where your business actually belongs and how people see you. In this manner, you will know your market standing.
· Know your current usage: Analyse the font, colour, graphics, etc., being used now to introduce changes to your current plan.
After you have completed your research, get along with your printing needs. Then, decide on a technique, probably printing API, as it is one of the most profitable and effective ways to improvise your printing and designing fonts. Also, think about how you can change your design and branding styles to keep your customers interested.
Steps to Rebranding
Think of a new name.
Try to come up with a new name for your business that explains your business and gives the customers a unique feeling.
Use an abbreviation.
If you have decided on a name that comprises three to four words, go for its acronym. It looks catchy and is easy for the customers to recall. You can pick the initials of the words and make a four-letter word out of them, or you can also pick two letters from each word and make a mix of words.
Choose a name, color, design, and other related things that make it appealing to the customers. Bring all your creativity to the table to make it unique.
Try using a neologism.
Your word doesn’t need to be an accurate word from the dictionary. Try to come up with something creative, even if it is silly. This will make it different from others.
Make it onomatopoeic.
When someone pronounces your brand’s name, it must sound similar. Customers will respond positively if the product name sounds like the product.
Customers move to something new, captivating, and innovative. Your business will definitely slow down if your ideas result in repetitive, outdated, and worthless printed materials. The best way to speed up your business is by rebranding and finding ways to design your prints. Instead of closing down your business, you might want to think about changing its name to match what your customers want.