Facebook has grown from a popular social media platform to one of the best forms of digital marketing ever created. While many businesses are already using the platform to advertise their products and services, this isn’t the only way you can leverage it.
Facebook advertising services can be used to drive traffic and improve brand appeal, by making real connections with users. One of the major benefits of the platform is that it allows you a greater deal of communication and brand awareness than other forms of digital marketing and advertising, such as Google and Bing. On Facebook, it’s relatively easy to create ads that open the door for comments and ideas that you can use to generate a deeper bond with your audience.
Can’t you rely on organic social media posts for this? Are you really going to spend money on advertising just to boost your brand appeal? It’s important to understand the potential of a Facebook ad and why you would want to run an ad campaign on this platform in the first place. These days, it’s not enough to simply drive traffic to products. There are a bunch of ways you can do this through digital marketing, but at the end of the day, if you really want to grow as a business and create lasting brand appeal, you have to create real and lasting connections with your target audience.
Leveraging the Full Power of Facebook
If you are not using Facebook to communicate with your audience, you are doing your brand a disservice. While you can rely solely on organic social media posts for this, why would you want to? Through Facebook advertising, you can immediately reach thousands of people in your target audience that otherwise would never see your posts because they aren’t following your page.
If you create an ad that drives traffic to a particular product, you should keep in mind that this is only one goal of many that you can have for a particular campaign. You should be creating your ads in such a way that they engender trust and confidence in your brand.
One way to tell if you are on the right track with your Facebook ads is to look at the amount of actual engagement that is on your posts, and if said engagement is positive or negative. If your ads have a bunch of likes, hearts, and engaging comments on them, you are actually helping to build your brand through advertising. This is powerful, because what you are essentially doing is using the targeting features of Facebook to connect with your potential customers at scale, without having to generate a following organically.
How a Skilled eCommerce Marketing Agency Can Help
There’s a good chance that if you want to really leverage the potential of Facebook, you’re going to need the help of an eCommerce agency that specializes in digital marketing for online stores. You can’t expect to make progress in this area unless you know how to target your audience correctly and create professional graphics and sales copy that not only generates clicks, but favorable engagement as well.
This is why investing in Facebook advertising services is the way to go if you want real results. An agency like Genius eCommerce® can help you create a campaign that not only drives traffic and sales, but helps you build your brand as well.
Genius eCommerce® provides professional marketing services for online stores, and can help you reach your business goals. Contact them today if you want to start utilizing Facebook to improve your brand and get more traffic as well.