Did you know that marketing can take up around 14% of an average company budget? For many companies, this is split between traditional marketing methods and digital. But did you know there is one way to bridge the gap between both?
The answer lies in a video brochure. Read on as we discuss the must-know reasons you need to consider a video brochure for your next campaign.
1. Video Is a Preferred Consumer Method
Marketing materials in the digital age are focused on visual media. While images have been the go-to format for some years, video is slowly taking over. In fact, 33% of the time people spend on the internet is used for watching videos.
Ask yourself what would catch your eye more if you were shopping? A static image or a high definition, well-produced video? using video brochures taps into this direct consumer method.
2. Helps You Stand Out
Brochures are a tried and tested method with a number of benefits. They are easy to transport, and ideal for people to take a look through in the comfort of their own home. But what happens when there are too many brochures?
If people are walking around a trade show, or shopping in the type of stores that give brochures, what will really put yours at the top of the pile? What will stop it from going in the recycling with the others?
One of the advantages of video brochures is that they will really catch the eye and make your brochure the go-to product. People will be eager to look at your product, viewing the brochure like a free gift and point of interest rather than throwaway marketing material.
3. They Are Adaptable
When printing brochures, it is often hard to know how many you actually need. Very often, this results in a storeroom filled with ones you never used. The product and the line move on, the goal changes, and you have wasted money and resources.
With a video brochure, this is not an issue. The brochures can be repurposed and filled with new content. All you need is a USB.
Once you have your new video or catalog, then it is just a simple case of uploading it. Your brochures will have a new lease of life, saving paper and money.
4. They Suit All Industries
It is not just modern technology companies that should experience the advantages of video brochures. In fact, all industries, sectors, and company types will gain a competitive advantage from them. If you are a small family firm or a global conglomerate, they will have the same impact on your customers.
In addition, the look of the brochure itself can be themed when designing a video brochure. It can suit the aesthetic of your company, increasing brand awareness.
5. They Have Impact
Think of the visual impact a video brochure will have on a customer. Especially if you are at a tradeshow or fair, you need to stand out. Will a paper brochure, just like everyone else has, do that?
By having a video brochure you are giving your product the stage it deserves. It will help to plant it in the memory of those that see it. Even after they return home, they will still be remembering the visual impact it had.
6. They Offer a Multi-Sensory Experience
One of the best tips for utilizing video brochures is to enhance the sensory experience as much as you can. You no longer just have images to work with. You can use sight, sound, color, and touch to create a sensory feast.
The customer will get to touch and feel the brochure. They can navigate themselves around it. In addition, they will have crisp, clear audio to accompany the videos on screen making the whole experience more memorable than a paper brochure.
7. They Can Be Used Anywhere
You may wonder why you just wouldn’t download your brochure to a tablet or mobile phone. The difference is that for this, you would require an internet connection. For brochures, videos can easily be uploaded before, meaning that even if the connection is lost, your video remains.
In addition, when sending to a client you would also have to cut through the barrage of emails people receive constantly. You lose the element that makes you stand out from the rest. Instead, hand them something personal and tangible such as a video brochure.
8. They Are Cost-Effective
On average, a video brochure could cost anywhere between $25 to $70 per brochure. While this does seem a lot more than a paper version, you need to look at the return on investment instead of cost.
In addition, video brochures can be reused. New content can be added, meaning you do not have to keep redesigning and printing a brochure every season or for every new product. In fact, by targeting niche and high-profile targets with a video brochure you will soon see just how cost-effective they are.
9. They Can Boost the Efficiency of Your Sales Team
Do you give your sales team the tools they need? Do they have the bare minimum, or do you go above and beyond? How effective would they be if they did have cutting-edge technology?
A video brochure can really give a sales team the edge. You may find that an average salesperson suddenly becomes a great one.
Speak to Video Brochure Experts
Now you know the benefits of a video brochure, check online for retailers. As it is still a niche field, you may have to look quite far. However, it will be more than worth it once you gain the advantage over your competition.
If you enjoyed our article, visit the rest of our blog. With everything from marketing to financial advice, we can help grow your business in the coming year.
