Creating great video event content isn’t as simple as pointing a camera and pressing the record button. Successful event footage and event video production can be utilized for marketing, public relations, and corporate gain.
But how do you go about getting the best video footage for your intended purpose? In this article, we will explain the 5 key things to remember when trying to create powerful event video production. Read on to find out more.
1. Planning is Essential!
Before your event, it’s crucial that you have gone through and worked out the type of footage and mood you wish to capture from the day.
Will you be capturing testimonials for example? Or interviewing staff or guests? Or do you want it to be solely focused on capturing natural shots? Once you have decided on this, it’s time to prep your videographer on the rundown of the schedule of the days’ events.
It’s worth printing off location maps and signaling to them where the important events will be happening and how much content you require from each stage.
2. Hire a Professional Video Production Company
Some businesses might feel as if they are capable to put together their own event video production, without realizing how much work and equipment go into it.
Winging it and trying to have a couple of your staff members figure out all the shots and editing can end up causing you a massive headache. Instead, hire a professional service who can expertly shoot and edit your video to a high spec and standard.
Take a look at vivamedia.ca to learn how they can help with creating the best in event video production.
3. Prepare for all Eventualities
Anyone who puts on events knows that nothing ever goes completely to plan. It’s how you deal with these unexpected hurdles and stresses that matter. Have backup speakers and people that you can rely on if something goes wrong. There will always be solutions with a bit of prior planning.
And these deviations from the intended schedule can even be a great source of original video content for your video!
4. Direct Your Videographers
The more information you give your videographers prior to the day, or on the day the better. This means they are better informed on the type of footage they need to capture and will result in a better-suited video for your purpose.
A professional videographer will be able to respond quickly to any direction you give them. If they need to capture various angles, the setting, or the reactions of the audience, just keep the lines of communication open and let them know.
5. Inform Any Speakers or Delegates That They Will be Filmed
Speakers and delegates have a right to know that their material could be shared for public relations or corporate communications. This is because they may be using copyrighted material or information that they don’t want to share in the public domain.
Make sure that you give them plenty of notice and time to rectify any speeches beforehand so you aren’t left caught out on the day.
Event Video Production: Where Can I Find Out More?
We hope this article on the 5 key things to remember when creating powerful event video production has given you all you need to capture the best footage from your intended event.
Videos from events can be an excellent way to boost your companies visibility within your industry. If you enjoyed this piece, why not check our other blog posts?