Google AdX Vs. Google AdSense: What Are the Key Differences?

Are you considering using Google AdX or Google AdSense for your website?

If so, it’s essential to understand the critical differences between these two programs.

In this article, we’ll outline the main differences between AdX and AdSense, so you can decide which program is right for you.

What are they?

Google AdX:

Google AdX is a platform that allows publishers to sell ad space on their websites through an auction. Advertisers can bid on ad space in real-time, and the highest bidder will have their ad displayed on the publisher’s website. Google AdX is similar to other programmatic ad platforms like AOL’s or AppNexus, but it is precisely for Google’s DoubleClick ad exchange.

Programmatic advertising is becoming increasingly popular as it allows for more efficient buying and selling of ad space. In the traditional model, advertisers would work with media buyers to negotiate rates and purchase ad space ahead of time. With programmatic advertising, all of this can be done automatically through an auction process.

Google AdSense

Google AdSense is an advertising program run by Google. Website owners can sign up for AdSense to display automated text, image, and video advertisements on their websites. The adverts are targeted to the website’s content and the users who visit them.

Google AdSense is one of several ad networks that web publishers can use to generate revenue from their websites. It is the most popular network, accounting for around two-thirds of all online ad revenues in 2012.

How To Get Started With Them?


The service is free to use and easy to set up, making it an attractive option for many website owners. To get started with AdSense:

  • Access the AdSense website and sign in using your Google account.
  • After you submit your website information, wait for AdSense to approve it.
  • You should get an email from AdSense in a few days.
  • After you’ve been approved, you may copy the ad tags provided by AdSense and paste them onto your website’s code to show advertising.

AdSense manages everything, from the placement of ads to payment, so you can focus on running your website.

Google AdX

AdX is designed for larger publishers with a significant amount of traffic and looking to maximize their advertising revenue.

  • To get started with AdX, you will need to contact your Google account manager.
  • Once you’ve been approved, you can access the AdX interface and start setting up your campaigns.

Google Ad Manager allows publishers to combine AdSense and AdX. By combining the two, you can increase the competition in your inventory.

Services provided:


When using Google AdSense, these are the services that Google manages:

  • The ads displayed on your website
  • The sizing and type of ads
  • Ad placement
  • Ad targeting (so that relevant ads are shown)
  • Payment for publishers

Although the publisher’s accessibility is limited, it’s beneficial that AdSense manages all of these tasks.

Google AdX

AdX provides more transparency and control for publishers. These are the services that AdX manages:

  • The ad auction process
  • Ad serving
  • Payment to publishers

With AdX, you have more control over the ads that are displayed on your website. You can also see how much each advertiser is willing to pay for ad space. This information can be used to negotiate higher rates with advertisers.

Which one to choose?

Google AdSense

Google AdSense is a good option for small to medium-sized website owners looking for an easy way to generate revenue from advertising.

Google AdX

AdX is a good option for more significant website owners who want more control over their ad inventory and are looking to maximize their advertising revenue.


Payment methods:

The payment methods of AdSense and AdX are very different.

Google AdSense

AdSense has a minimum payment threshold that, once crossed, initiates the payment process, which usually takes 21 days. After that, the publisher gets the payment within 5 to 7 days.

Google AdX

AdX has a minimum threshold that must be met for payment to be credited. The amount is debited when the minimum threshold is achieved.


Which pays more?

Many factors go into generating revenue from ad inventory, making it difficult to pinpoint one method as the most effective. However, data collected by Animation indicates that AdX generates more revenue than AdSense. This may be due to several factors, such as AdX’s ability to target ads more effectively or AdSense relying heavily on publishers who don’t have a lot of traffic. Whatever the reason, it’s clear that AdX is a more effective way to generate revenue from ad inventory.


AdSense and AdX are both effective ways to generate revenue from advertising. However, AdX is the more effective of the two, generating more revenue for publishers. If you’re looking to maximize your advertising revenue, AdX is the way to go.