Freshworks Integrations Provides You With A Solution To All Of Your Business Issues

A few years back businesses were debating whether to adopt the digital marketing or sales strategy or not, but no clear answers were presented mainly because technology usage was slower than they expected, until the COVID break-out. As a result, the need for service-oriented SaaS applications e.g.Freshworksintegration trend raise to the surface.

The major change that the global pandemic made was, it increase technology integration into every segment of society. At the same time, it raises significant problems for businesses too. Since they are not prepared to handle the flux of customer queries and system overload, they begin to lose a customer. Significant number of food restaurants across the globe were shut down in the earlier days of COVID, which could have been avoided with the help of CRM.

In addition to increasing the competition, it has also increased the need to have a system that exceeds customer expectations. Not only that, it is expected to provide the sales and marketing department the tool required to nurture leads with contextual support and content, with the minimum waiting time.

In this article, we have explained some major challenges that businesses are facing as a result of the COVID pandemic that include customer experience, and support, etc. Along with this, we have given a brief overview of how Freshworks CRM helps businesses in resolving problems associated with sales, marketing, support, and remote work.

How FreshworksAims to resolve the pressing problems of businesses Poised by 2021

1.      For Support Team, It Offers Freshdesk

The first challenge that business was facing as a result of the pandemic was the surge in a support ticket. Since people are starting to use the SaaS application for every significant task from food delivery to grocery shopping and buying essentials. This makes results in a system flood with support tickets coming from every channel possible. In such a situation, businesses were in a tight position to either expand support teams or integrate support software. This problem was resolved with the Freshdesk. It is a support application that provides omnichannel support and brings support tickets to one platform.

In addition to the support ticket organization and segregation, it offers a chatbot that leverage information from the knowledge-base and resolves problem instantly, and send tickets to the support team by priority marks. This serves as a one-stop solution where employees can get everything at a single dashboard and required tools to help the support executive. Moreover, it offers task automation features, and empower support executive to invite others as a guest to help in resolving tickets.

2.      IT Teams Can Utilize Freshservice

The flux of support ticket not only overwhelm the support department but also increase the problems for the IT department. Since they are responsible for keeping the system agile, therefore, Freshworks is offering Fresh services. It helps the organization in remapping the sale strategy to help in winning moreleads. Also, it offers an intuitive dashboard that brings everything to a single dashboard to provide a comprehensive overview of the lead and help in nurturing.

3.      Sales & Marketing Can Leverage Freshsales&Freshmarketer

Lastly, the major challenge posed by the COVID was the need forthe integration of digital technology to ease the marketing and sales needs. Since small-sized businesses do not have enough resources to hire Freshworks Consultants at Techloyce. Therefore, it offers quick implementation which requires no expert help. Moreover, it can integrate multichannel and extend the horizon of support with powerful analytics.

In addition to easy implementation, it can seamlessly integrate with Freshdesk and other marketplaces. This helps in attracting website visitors and turning them into leads. Also, you can conduct experiments e.g. A/B testing to know experience loopholes to optimize the website accordingly.

Lastly, Freshmarketer helps in segmenting customers based on attributes, which one can later use to create a persona to send automated and personalized campaigns and emails

Conclusion

The pandemic has changed the ways every business use to operate. Now, since every customer is using digital technologies to interact with companies and businesses, there is a need to implement a system e.g.Freshworks CRM, that helps one organize the influx of data and make a sense of it. Coupled with this, another problem faced by SMBs and SMEs is reducing the cost of support as well as the time employees spent on recurring tasks. And, Freshworks offer exactly that by offering different application for every business operation such as Freshdesk for efficient services, Freshmarketer for marketing, and so on.