When you look at the most prominent, developed, and most sustained countries, you’ll always see Singapore being one of them. The reason is Singapore ranks in every index that you’d want to judge a country from.
According to a freedom index score, Singapore has a score of 89.4, making it one of the freest countries there are in this world.
Everyone these days wants their website or digital business presence to be optimised; it’s a race to win indeed. With business competition at an all-time high, how can one drive effective marketing KPIs in a market such as Singapore?
We have accumulated some factors to analyse before you head on to finalise the right digital agency in Singapore.
Let’s take a look!
1. Understanding your need-
Various agencies provide different kinds of services.
Some are there to offer a complete package while some just offer limited services that your business may need, one of the major examples is SEO or Search Engine Optimisation. There could be agencies that purely specialise in SEO, or perhaps an agency that only does social media management.
In this regard, you’ll need to understand what services your business exactly needs. Do you require all of the services for optimisation, or do have an in-house marketing team to manage everything except for just a few areas?
Understanding their domains or areas of expertise is vital for your success. Hence they should be selected carefully, not everyone is a pro at everything.
The most common services you’ll find are the following-
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising
- Social Media Marketing
- Facebook Ad Management
- Instagram Ad Management
- Video Ads
- Graphic Design
- Website Design and Automation
- Artificial Intelligence
After a thorough study of what you need to prosper, you should select the agencies that are experts in the area where you need the agency to ace.
Before going full geared to get a digital agency help, you need to realise that they don’t come in cheap. Their average prices are expensive, however, if you look at the long run and if your business flourished, that investment would mean nothing compared to the profits you might generate. So, it’s a good investment.
The digital agencies in Singapore prices vary with their packages just like it is with every other digital agency.
You’ll never let anyone do the work for you that you pay them for without being certain that they have the particular experience for it.
You can’t just head into a digital agency and give them your needs and objectives, finalise the deal and pay them.
Before choosing the right digital experts to work with, you need to check whether the concerned agency has the right expertise to deal with your objectives because as stated they take a hefty amount, and paying someone that amount without knowing if they have the right expertise would be jumping into a well without having the means to come out. For this, you need to check the agency’s portfolio. Who have they worked with and the success ratio they have had.
Of course, the agency’s portfolio may not truly reflect their capabilities as well. For this you’ll also need to take a look at their talent retention.
4. Is the Agency aware of the Trends in the Digital Markets / Spaces-
One of the reasons that people seek agencies help is because a layman is not aware of what SEO or SEM is, for example, he doesn’t know to rank his website, his article, or his content. So, if an agency doesn’t know the kind of algorithmic changes that are happening in the digital world, then eh, there is no point in hiring them in the first place. Because that is how one prospers to know what’s in demand and what tactics work these days. If the agency isn’t aware of this, then there’s no point in hiring them.
For example, Giants like Amazon, Facebook, Google, Twitter, YouTube, etc, often make adjustments to their algorithms. Tactics that were used to get a fair amount of reach sometime ago may not be valid today, why? This is because of the shift in trends.
The question now comes how a layman would know what’s in trend and what isn’t?
You may ask them for what they have in their minds for your objectives and then enquire someone who knows the digital world. This is a good way to have the answer.
5. Chemistry with the Agency-
It’s not the science subject Chemistry. What matters is your understanding of the agency. Having chemistry is so vital in this world that without it, there will be no happiness or solace.
You need to see if you have chemistry with the agency, which looks at your goals, values and aptitude. If the agency and your brand can get along well, then it’s all good because the relationship matters. There may be ups and downs in the campaign relationship and with good camaraderie they will be sorted out easily.
Another good thing about Chemistry is the long-term reliance aspect of it. In a way, the agency gets a long-term client, and on the other hand, you get a highly proficient digital agency from Singapore that you can rely on. It’s a win-win situation.
This may seem odd to you but having an understanding with the digital agency is really important.
6. Does the Agency have cases similar to yours?
While you’re conversing with them, you should ask them if they have clients that have similar needs to yours and ask them for their progress.
The reason for this is that you’ll understand whether they have the relevant experience and understand by looking at the progress if they really know what they claim they can do.
With this, we come to a conclusion. The digital economy is rising as the technology rises with it too. More and more consumers are buying online these days, resulting in more businesses going online as well.
Hence you can’t solely run an entire campaign to run your business digitally and are aware of the processes and the ways that you are going to need to rank your website or anything else. To maximise return on investment, you’ll need to find a digital agency with expertise, skill and technology. Since Singapore is on the rise, you’re going to need to find digital agencies with experienced strategists for your marketing campaigns.
The factors above cover the overall gist of what you should look like prominently in a digital agency as it’s vital in finalising one.
So, with the rising tech and with the rise of the digital economy (It is reported, Singapore’s digital economy may rise to a US $22 billion in five years, pretty huge news indeed!). Many opportunities have arisen, and people have taken full advantage, so for that case, you need to find a proficient digital agency in Singapore.
I hope that you like the above we have compiled. Thank you 🙂