Box printed designs need to be attractive, help people know what the product is, and overall give the business a good impression. Custom packaging is an important part of a product. It has many roles to play for a business. It can help make merchandise stand out in a store.
A sturdy box can be created which will keep the products safe. However, it is important to design the box well if you want it to fulfill its important aims. There are many trends, ideas, designs, available that a business can consider. It is possible to be creative with cheap custom boxes and stand out.
INTERESTING FACTS ABOUT PRINTING FOR PACKAGING
Printing has advanced much with new and exciting methods available for consumers to try out. These can make the box look unique and exciting. A business can consider their budget, what their product is, what consumers will like, and according to these points, they can design packaging.
For instance, if a brand is selling luxury goods, metallic boxes in gold and silver foil look chic. 3D printing can be used for some products. There is lithography as well as other methods that can be tried out.
The following are some professional opinions when it comes to custom box printed designs:
KNOW WHO YOU ARE CATERING
Start by finding out who you want to attract with the custom boxes. If you know this information it is possible to make something which looks amazing to them. Research on who you are catering to and what they like and do not like.
Culture, gender, etc. have to be kept in mind as well. For example, if you are selling products to a culture that sees the black color as signifying evil, you need to avoid this color. If the culture views black as something elegant and decent then you can use it.
Kids like bright colors and popular cartoon characters. These will not look decent on boxes for adults. Packaging for adults needs to be more decent.
FIND OUT WHAT DIFFERENT COLORS MEAN
Color psychology must be researched. Different colors have different meanings. These have to be known if you want to convey the right information. You also need to know what different colors mean to various cultures, as explained above. It is necessary to avoid those colors not liked by culture or by some people.
Color is important on the packaging if you want it to attract. Take the instance of white. This shows purity, simplicity, elegance. Products of this sort can have this color for their packaging. Gold and silver show expense and elegance. Jewelry items can be put in metallic boxes like these.
LOOK AT WHAT IS TRENDING
Trends are important to consider. They can help you create something which your potential consumers will be drawn towards. You can have a look at what the competition is doing. See what those who are failing are doing so that you can avoid this. Also, look at what those brands that are successful are doing. But do not copy them. It is necessary to just get ideas and create something better.
When you consider trends, you can get to know what works and what is failing. But keep in mind that trends come and go. You need to know which ones are attracting users at that time.
For instance, those who are selling jewelry for ladies, minimalism is trending. It allows the packaging to appear chic and elegant.
WHAT YOUR PRODUCT REQUIRES
When designing packaging, the product also has to be kept in mind. You can buy boxes in bulkand get discounts on them. The money saved can be spent on enhancing the look of your boxes.
Consumers need to know what the product is and if they require it. People buy those things that they need. A brand needs to encourage consumers to buy the product. This can help with the packaging design when it is done right. You can include promotions, discounts and special features of your merchandise on the boxes. These things will attract people in wanting to buy the product.
Also, tell people what they need to know about it. Over here the items you are selling have to be considered. If you are selling food products it is necessary to tell the ingredients, manufacturing and expiry dates, nutritional information, etc. Some products need to include “how to use” steps which help people out. This can be skincare products for instance.
You can include extra stuff that is interesting and helpful. You can give a recipe for the food product you are selling. For kids’ products, you may include a puzzle or game on the packaging.
TYPOGRAPHY
The typography is important when you are considering the design of the Custom Packaging. The font used on packaging matters and impacts the whole design. If you have a wonderful design but the font is boring and unreadable, people will avoid buying the product.
Choose a font that is eye-catching and attractive. It must not clash with the overall design of the packaging. The size must be a good one as well.
A logo is a necessary part of cheap custom boxes. The font for the logo must be a bigger size. The color should be one which does not make it tough to read.
When the font is not a good one, the whole packaging design gets affected. When selling something elegant and expensive like perfume it is better to choose a font which is elegant and looks expensive.
Kids will like the one that is childish and fun. Custom box printed designs matter if you want your packaging to stand out and attract. You need to keep many factors in mind when figuring this out. The customer base, product, etc. have to be considered. You need to create something suitable for the product and liked by consumers. It is better to research and keep trends in mind. You will know what successful brands are doing to succeed.
