While sending an email campaign, you need to take care not only about gathering an email list and creating a powerful message with your mass email sender but also to ensure that you will be able to monitor the results of your efforts.
Tracking your email campaign is a key to that, and with the help of the right tools, you will be able to collect a lot of data you can later use to optimize your newsletters.
What Is Email Tracking?
Email tracking implies tracking the performance of your email. This process allows you to get data about how many and when the newsletters were opened, how many clicks there were on links and attachments embedded into the content, and where the recipients that opened a newsletter were located. An email tracker is used for this purpose.
The Benefits Of Email Tracking
Tracking emails gives you a lot of opportunities to improve your marketing activities, and it would be unwise to let them slip away from you.
Firstly, you get access to valuable data that gives you a realistic insight into the performance of your campaigns. You can’t create ideal campaigns from the first time, but with the help of such data, you will be able to test different options and find the most efficient approach to your audience.
Secondly, email tracking helps you to build your further strategy. By viewing if the contacts have opened your link or not, you can understand what to send them later and what should be your next step.
How Does Email Tracking Work?
So, how are emails tracked? It is achieved with the help of an image pixel that is inserted into the content of your email. It is designed to detect the moment when the message was opened and if the links or attachments were clicked.
How To Choose The Best Email Tracker For Your Needs
To find a solution that will fit your business and your activities the best, you need to evaluate different options. We suggest comparing solutions by the next aspects:
- convenience: is it a stand-alone solution or an extension you can just download and use within your inbox?
- functionality: what parameters does it track? Is it enough for your need?
- security: can the solution avoid leaks and protect your data from being stolen by cybercriminals?
- analytics: does it provide any reports and are they enough for your company?
- integration: is it possible to integrate the tracker with other software you use?
- pricing: is it reasonable and affordable for you?
Some Examples Of Email Tracking Software
Mailtrack for Gmail
It is a Chrome plugin that can help you to track emails sent with Gmail services. In the “Sent Mail” tab you will see a tick that will show if the message is opened or not. Though it has limited functionality, it is a simple tool to do basic tracking and manage the communications with your recipients.
Atomic Email Tracker
This email tracker will give you a deep insight into the performance of your campaigns. The tool tracks open and click-through rates, countries, and times when the message was interacted with. You will also be able to compare different campaigns within the tool and set up regular report generation.
Right Inbox
Right Inbox is one of the most popular tracking tools on the market, with big brands like Netflix and Uber among their main clients. It is also an email tracking extension for your Gmail that allows you to get info about email open rates and link click-through rates.
Streak
It is another Chrome plugin that not only tracks email but monitors pipelines and enables personalization for your email campaigns. The tool sends you an instant notification when the email is opened, as well as gives you access to the organized lists of recently viewed newsletters.
Hunter.io Tracker
Hunter.io is a platform that focuses on extracting emails from different websites, but its functionality goes beyond that. The solution also has an email tracker. While being limited in functionality, it has one major advantage: it is free to use by anyone who needs it.
Conclusion
Email tracking is a practice you will benefit greatly if you implement it into your everyday work.
