2020 has been a major year for e-commerce and online business. Due to the coronavirus pandemic, people spent most of their time in restrictions and lockdowns. Hence, a trend of online business took place. Owing to the second wave and new variants, restrictions and lockdowns are going on and off in the whole world. Hence e-commerce business is on the incline.
As 2021 has kicked off, experts are looking forward to seeing more incline in e-commerce business and trends. Hence to give you a bird’s eye view of how 2021 will be for e-commerce. Here are a few things experts want you to know!
Ecommerce Retailers and Payment Options
Many customers have shifted to online shopping for almost anything they want. This trend seems to grow even when the restrictions have been eased worldwide. Experts expect that 2021 will see more increase in online sales. Since it is more convenient for customers and reliable too. This includes the need for easy and efficient payment solutions as well.
Experts believe that retailers will have to look for fast and secure payment options for the ease of customers. This means that retailers need to use more payment methods rather than traditional cards. It could be e-wallets or cash on delivery system as well.
With the increase in the e-commerce business, the competition among retailers has also increased. Offering more value to customers can not just help improve sales, but also gain loyal and delighted customers. Retailers now have to adapt to a different business model that can help them make the most out of an online advertisement.
Experts believe that Manchester digital agency will gain more business since more retailers are now jumping into digital advertising and content creation.
Use more E-commerce Channels
As experts see it, retailers will now have to move towards using more e-commerce channels to reach and engage with customers. More importantly, they need to use messaging apps like WhatsApp, Facebook, Instagram, etc. These social media channels have the most traffic hence becoming the easiest way to engage with customers.
For instance, if a retailer has a social media page where they have listed their products. A customer might need to ask questions before making a purchase. Rather than going through the email channel which takes longer. Customers tend to leave a comment or a direct message on the social media page. So, if retailers use such apps, they can be swift in replying to a customer and engage with them to close the deal. Also, it makes it easy for the customer to buy or book a product this way.
Improve After Sales Experience
The major part of customer experience starts after purchasing a product. Retailers and e-commerce businesses, need to improve the after-sales experience. Many customers face problems like late deliveries, damaged or faulty products, shipment returns, shipment lost, etc. This in turn goes negative for the retailer.
Experts see a huge increase in this trend in 2021 however solving such problems effectively would be a huge win for the retailers.