In the evolving landscape of tech startups, video content has emerged as a crucial driver of growth. Yet, many businesses struggle to produce high-quality, educational content that ranks in search results and drives engagement. Enter David van Rees, a video content strategist who has built a business around helping startups and SaaS companies turn AI-driven videos into a powerful acquisition engine.
Van Rees began his journey in the digital content space with a deep understanding of YouTube’s search algorithm. He recognized early on that long-form, educational videos had the potential to attract and retain audiences while driving organic growth. However, many businesses either lacked the time or expertise to create this kind of content consistently.
“The biggest mistake I see businesses make is treating YouTube like social media instead of a search engine,” says van Rees. “If you approach video with a strategy focused on discoverability and education, you can generate leads and scale even on a tight budget.”
His service offers startups and AI-driven companies a way to create compelling, research-backed videos every week—without the hassle of managing video production themselves. By leveraging AI-powered tools, market research, and automation, van Rees and his team craft custom video content that answers trending audience questions, improving search visibility and engagement.
Clients have seen measurable results, from increased organic traffic to stronger brand positioning. With AI avatars and voice synthesis improving at a rapid pace, van Rees helps businesses create professional-grade videos without needing an in-house production team or on-camera talent.
For startups looking to scale, his approach turns YouTube into a long-term, cost-effective growth strategy. “A well-optimized video doesn’t just generate views—it works like a sales engine that drives interest and builds trust,” he explains.
As AI continues to reshape industries, businesses that adopt smart, scalable video strategies will be the ones leading the way. Through his innovative approach, van Rees is helping companies future-proof their content marketing and grow in a rapidly evolving digital landscape. Visit DavidvanRees.com to learn more and download his free AI Video Playbook.
