Common Mistake Designing SaaS Products
Designing Software-as-a-Service (Saas) products require attention to intricate details. As hard as it is, the product design process may cause you to overlook some core problems that later become mistakes. This neglect can cause entangled future ideas and unprioritized feedback.
What are Common Mistakes People Make While Designing SaaS Products?
In this blog, we will discuss some common mistakes people make while designing SaaS products. Some of these mistakes are:
Insufficient User Research
One of the most common mistakes is not enough user research. You need to talk to your target users and determine their real needs. Too often, people designing software start with assumptions about what users want, which is a recipe for disaster. Another common mistake is failing to scope the project properly. This can lead to feature bloat and increase development time and costs. Ensure you clearly understand what needs to be built and stay focused on those features during development. And finally, don’t forget about marketing! Even the best product will fail if no one knows it exists. Make sure you plan to get the word out there once your product is ready for launch. getonbloc.com
Overfocusing Unprioritized Feedback and New Features
Businesses need to acquire new customers while retaining the existing ones for better revenue generation. Product quality is among the factors that decide how long a customer sticks to a company and its products.
Poor quality may lead to customer unsubscription. So, a common solution to avoiding such conditions is investing in new and creative features to keep customers hooked. However, doing this makes SaaS products feel complex, and many customers do not like frequent changes in software products. The changes do not always have to be on a bigger scale, but designers can make minute changes that may not be noticeable. Still, they can effectively and positively improve the customer experience.
Ensuring a good customer experience is vital and needs various user/UX methods, including price sensitivity reviews, target audience, competitor analysis, and user trends. The same is the case with product feedback, and designers should evaluate and assign priority to all feedback before acting upon and trying to resolve them.
Neglecting Role Management
Customers love Simple and convenient SaaS products, but sometimes complex feature addition becomes necessary. It all depends on you and your understanding of the need of the hour to make necessary evaluations. Saas products are normally multi-purpose and cater to various user requirements, but their functionality can be improved by adding new improvements. Implementing role management is beneficial in ensuring a tailored experience for the users.
Proper role management allows the users to meet the requirements of their tasks without other tools interfering with their technique. You can also include customizable features to facilitate users further and make your products more enjoyable.
Not Helping Users Level Up
Users need to know the product fully to enjoy its maximum benefits and become the ultimate pro-users. So, to maintain a good customer experience, it is vital to walk them through the core products and complete common tasks. Thus, designers must think thoroughly before making a product to give an engaging onboarding experience to their users and allow them to get used to it.
Moreover, designing a Frequently Asked Questions (FAQ) section is another authentic way of ensuring a smooth communication platform. This section allows your customers to ask queries whenever they feel any difficulty, and you can give them a seamless experience by dealing with their issues.
Failing to Maintain Efficient DesignOps Processes
Maintaining an efficient process is vital to guarantee your users’ problem-free usage of SaaS products for your users. A product is only good if the team behind it is efficient in its performance and the DesignOps processes they put in place. DesignOps outlines organization-specific frameworks for research, testing, handoff, and more, as well as the workflows and tools to be used.
Maintaining efficient DesignOps processes ensures that designers can identify and prioritize the most valuable opportunities for improvement, in addition to teams being able to implement them in a reasonable timeframe.
Design teams often implement a design strategy into their DesignOps process to make their products user-friendly with effective results because they provide clear frameworks that push projects forward at a steady pace. This is particularly important to the design of ever-evolving SaaS products, and it’s simply a case of finding the right design methodology that works for your team and product.
If you are into starting your SaaS business or are already a fully-established SaaS company, you must focus on minute product details. Thus, if you are ready to introduce your products and SaaS services to the world, ensure your design team does not take the pitfalls of these common mistakes that most designers make while putting new products on the market.