After the surge in data breaches, companies’ efforts to manage consumers’ data ramped up to a great extent. For example, in 2018, Facebook reported 50 million account breaches.
Companies managed user data unceasingly until consumers started to address their privacy concerns due to interest in understanding how companies collect and harness the stored data. At present, consumers are not merely worried about data collection. The federal government is stepping forward to enforce strict laws that protect user data rights. CCPA compliance gives people control over their data.
Today California’s passage of the California Privacy Rights Act (CCPA) is built upon the California Consumer Privacy. As a result, the California data privacy law profoundly impacts the privacy and data security landscape.
The introduction of California data privacy law proceeds with a wave of possibility that similar data policies are quickly escalating throughout the US. The EU’s privacy regulation, GDPR, is the gold criteria for data privacy laws, and CPRA gets closer to data privacy laws.
CCPA Vs. CPRA: How can the differences affect your privacy?
The CPRA California privacy act strengthens the existing regulatory parameters of CCPA. Moreover, the new consumer rights include additional provisions for third-party vendors, compliance standards of enforcement, and requisites businesses to perform regular cybersecurity audits.
Here’s a closer look at the differences between CCPA Vs. CPRA.
User’s Private Right to Action
Under California privacy acts, consumers have the right to follow a right of action if an unencrypted data breach occurs from the company’s negligence. However, CPRA gives the user additional rights like employing a trial of actions against unredacted information and data about email addresses, passwords, or security questions.
Third- party Contractors
Even though external parties are included within the CCPA compliance, it restricts the service providers. For instance, it comprises any vendor that stores personal data for commercial purposes, payment authorizers, and service providers.
Under California Privacy Rights Act, third-party participants are effectively closed following the inadequacy of consumer data with any organization under contract with businesses. Yet, today, users require organizations to know who they share or sell their data.
Consumer Rights
The CCPA includes significant consumer rights under the revised CPRA regulations and two additional data privacy policies. While both California laws give consumers the right to:
- Comprehend what personal data the company stores and accesses at any time.
- The right to have personal information removed if requested without a wait.
- The right to cease sharing the data during the sales process if required.
- Not penalize users if they deny sharing their data and information.
However, under CPRA:
- Users can narrow down the information they choose to share at any course of time.
- Consumers can request to change incorrect information promptly without getting penalized by the organization.
Limiting Data Usage
The California Consumer Privacy Act does not restrict user information usage. However, CPRA limits the collection and use of identifiable consumer data to what is necessary. Under the ccpa compliance, companies cannot retain or use data that is not essential or no longer in need.
Conclusion
There is no question that CCPA compliance is transforming the process in which data-driven businesses function. While the data breach barriers are not so tall that you can skip over them, understanding how to tap into tools that support your long-term business goals goes a long way.
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