Buying a good website for your business in London

It’s easier than you think to create a well-designed business website to showcase your products or services. There are a number of ways how. Also, it is key you do your research too. The cost of creating a website can range from around £100 to over £10,000. For the average small business, it will be near the bottom end of the pile and the market though there are options out there for all.

Obtain a good domain name. Your domain name, also known as your website address, is often the entry point to your site. It is important for you not to rush this. Any web design agency in London will surely also tell you this. It is key you get a .com domain or .co.uk domain to back up your brand. Also, it is also a great investment for you to make too so you are seen also in the best way from the offset.

It is key the website is mobile responsive

Mobile responsiveness is critical for a website to be effective. Any web design agency will tell you this. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Needless to say, your business’s mobile website must offer a positive user experience. If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings. It makes it harder for users to find through a Google search – which brings us to our next point.

SEO is also key

You need a domain name that either matches your company name or describes your business in some way. You can even have multiple domains that point to the website. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.

Website loading speed

A study by digital marketing company Akamai found that 88.5% of web users will leave a website if it loads too slowly. Furthermore, the time it takes to load a webpage affects the purchase decisions of nearly 70% of online shoppers. Make sure your website runs smoothly by keeping the software up to date, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.

Overall

You may have the best website in your industry, but it won’t do you a bit of good if people can’t find it. While you can spend money on ads to drive prospects to your website, it is more cost-efficient and effective in the long run to bring free organic search traffic to your site. When people are looking for information online, they go to search engines, especially Google. Usually, they find what they are looking for on the first page of the search results. So that is where you want your company to appear.

Google and other search engines have their own proprietary algorithms. These are ones that they use to rank sites for search terms, also called keywords. Search engines use three ways to determine where your listing appears: crawling, indexing and ranking. Crawling means that they find your site through links from other sites. So, make sure that links to your site appear on as many outside websites as possible. After your site is discovered by the crawling bots, it is indexed, which means that it is analyzed for content, including keywords, freshness, relevance, links and multimedia. Make sure that your site has plenty of new, relevant content relating to the keywords you want to rank for.