American Guerilla Marketing may assist if you’re seeking a face-to-face interview research method or face-to-face surveying. Our survey team consists of seasoned experts who are adept at interacting with individuals and capturing important data. We think that face-to-face interactions may provide information that internet surveys cannot. Our staff has a wealth of expertise in conducting surveys, intercepts, in-depth interviews, and ethnographic research in all five boroughs of New York City and beyond.
At American Guerilla Marketing, we do more than simply gather data; we also build relationships. We are dedicated to empowering neighborhood communities and enacting local change. In Brooklyn, where we collaborated with the New York City Census Bureau, we sent notifications to families as well as used LED mobile billboard trucks to alert people about possible neighborhood frauds. We aim to listen, observe, and share experiences in order to better understand the needs and preferences of the communities we deal with. Our approach goes beyond just collecting statistics.
Please get in touch to schedule a conversation or meeting if you’re interested in learning more about how our survey street team can assist you in gathering important data and building relationships with your target audience. We at AGM are enthusiastic about leveraging in-person encounters to change the world.
Survey Street Teams collect data in a unique and memorable way
By combining survey data with guerrilla marketing tactics, it may be possible to get greater insight into your target market and communicate with them in a unique and memorable way.
Guerrilla marketing is a strategy used to promote a good, service, or brand through unorthodox or surprising means. It often involves low-cost, high-impact methods that might raise awareness and interest in a business.
By combining guerrilla marketing tactics with survey data, you can create a marketing campaign that is highly targeted, unique, resonates with your audience, and yields results. These are some methods to employ:
Make a survey to better understand your audience. Before you can create a successful guerrilla marketing plan, you must have a solid grasp of your target market. Surveys are a great way to discover more about the tastes, passions, and actions of your target market. Use these numbers to guide your marketing plan and come up with a campaign that will appeal to your target audience.
Use guerrilla marketing strategies to create buzz. It’s time to create a guerrilla marketing plan that will capture their interest and spread the word about your business after you have a clear understanding of your target market. Guerrilla marketing strategies include things like flash mobs, stunts, street art, and viral videos.
For instance, you may plan a flash mob to promote your fitness-related products or services if survey findings show that your audience is interested in health and fitness. If your target market is interested in sustainability, you could also launch a street art campaign to draw attention to environmental issues.
Keep an eye on the results and adjust your strategy. Ultimately, it’s crucial to keep track of the development of your campaign and adjust your strategy as needed. Use surveys and other data to figure out how well your campaign is doing and what needs to be changed. Change your marketing plan as needed to make sure you reach your goals and connect with your target audience.
By combining survey data with guerrilla marketing strategies, you can create a powerful marketing campaign that engages your audience and gets results. Think about how you can use these tips in your own marketing campaigns by using them as a starting point.
Hiring an analyst versus an online service
At American Guerilla Marketing, one of our own analysts looks at your data and gives you a single report that answers all of your questions. While online services can be a convenient and cost-effective way to analyze data, there are certain situations where it may be more beneficial to hire a data analyst to crunch your data instead. Here are a few reasons why:
Customized Analysis: By hiring an analyst, you can get a more personalized analysis that fits your needs. Our analyst can work with you to understand your business goals, the questions you are trying to answer, and the data you have available. Then, they can make an analysis plan that fits your needs and gives you information that is directly useful to your business.
Expertise: An analyst is an expert at looking at data and making sense of it. Based on their experience, they can give valuable insights and suggestions. They can help you interpret the data and identify patterns, trends, and relationships that you may not have noticed on your own. They can also assist you in avoiding common errors when analyzing data, such as misinterpreting results or drawing conclusions that the data doesn’t support.
Data Quality: Online services might not always give accurate results because of problems like wrong or missing data or a small sample size. An analyst can help you make sure that your data is clean and ready for analysis in the best way possible. We can also provide quality control measures to make sure that the results are accurate and reliable.
Flexibility: An analyst can be more flexible in terms of the types of data they can analyze and the types of analyses they can perform. Online services may have limitations in terms of the types of data they can handle and the types of analyses they can perform. An analyst can work with a wider range of data types and do more complex analyses that require specialized knowledge or software.
Collaboration: Hiring an analyst allows for collaboration and communication throughout the analysis process. You can work with an analyst to improve the analysis plan, talk about the results, and come up with suggestions that can be put into action. This collaboration can help ensure that the analysis is meaningful and relevant to your business.
While online services can be a useful tool for data analysis, there are certain advantages to hiring an analyst. Consider your business needs and the complexity of your data when deciding whether to use an online service or hire us as your analysts.
Creative guerrilla marketing survey collection ideas
At American Guerilla Marketing, we have lots of ideas for survey collection and guerrilla marketing strategies. Survey data may be gathered in a variety of inventive ways. Here are a few illustrations:
Pop-up polls: Put up a polling station in a busy area, such as a park or a mall, and urge people to participate in your poll. Provide a little reward, like a freebie or a voucher, to promote involvement.
Interactive Installations: Construct a participatory installation that includes survey questions. For instance, a game or puzzle that needs survey responses from players in order to accomplish the task.
Flash mobs: arrange a flash mob in which people respond to survey questions by performing a sequence of well-choreographed gestures or dance steps.
Street Art: Request murals or installations with survey questions from local street artists. Visitors may pause, engage with the artwork, and provide useful survey information.
Brand Activations: Integrate polling into a more extensive brand activation, like a new product launch or an experiential marketing campaign. Before making specific product suggestions, a beauty business can, for instance, ask survey respondents about their skincare routines.
Virtual Reality: Provide an immersive survey experience using virtual reality technologies. Survey questions may be answered as participants explore a virtual setting.
These are just a few of the creative and interesting ways that guerilla marketing techniques can be used to collect survey data. The secret is to design an experience that attendees will remember and enjoy while also offering insightful information about your company.
