A New Approach to Professional Photography
The Importance of Visual Imagery
Visuals are an essential element to draw potential clients to your business. When people are browsing the internet for a particular product or service, an image is much more likely to entice the customers attention than a lengthy paragraph of text, particularly when they know what they want.
Biologist Dr John J. Medina highlighted in his book Brain Rules that visuals are significantly important in our memory recollection. He discussed how we are only 10% likely to recall a text after three days compared to 65% after seeing an image with an identical time frame.
The use of commercial photography therefore is key to advertising your business and elevating your brand name which is necessary in such a competitive online business world.
Different Types of Commercial Photos
There are a variety of instances whereby a commercial photo is useful for marketing reasons and to boost your business needs. The following options would be offered.
>>> Corporate headshots/use of branding names.
>>> To highlight a corporate event.
>>> Aerial photography for a more interesting image.
>>> For social media use.
Each package would be individually tailored to meet your specific requirements. There is not one size fits all with regards to providing professional commercial photos. The photographer would establish your needs and provide a professional opinion.
Why Use a Professional Photographer?
By utilising commercial photos on your website it provides a professional feel to your business. So, for example a headshot of yourself and your team members enable you to provide a face behind the brand and make it more personal to the customer. It suggests you are warm and approachable if you display a professional photo of yourself smiling towards the lens.
Professional photos of the interiors of your business if you have for example a restaurant or shop, enables the customer to visualise what it would be like if they were. Ideally you want the best images to entice the clients into your business, which is where the photographer will excel at using their skills to maximise your business potential. Professional photos are the ideal route to take to enable a professional photographer to provide you with a suitable image for your business needs and potentially maximise sales and online traffic to your website.
Be Memorable in a Competitive World
Providing imagery for your brand using a professional commercial photographer, would enable you to tap into your inner creativity. You would be able to discuss your vision which they will endeavour to recreate whilst also providing suggestions. Essentially the aim is to stand out from your competitors by providing images that are tailored to your brand and vision, which will of course be different to other businesses as you would not be using generic imagery.
In this instance, the more unique the better. You want to be in the 65% memory retention of the client, who scrolls through your website and easily recalls your brand three days later.
Our Team
We have a team of skilled and dedicated photographers, producers, and editors with a unique vision for modern commercial photography services to suit any client. Our team will take you through the proper consultation to generate ideas for your photoshoot. We will also edit and preview all alterations before delivering the finished product on time and within your budget.
Big Cow Production
Our products range dependant on your requirements. Big cow productions video and photography agency can design bespoke packages that can include commercial videos, wedding videos, advert production, corporate photography, and modelling photography and much more.
Big Cow Productions’ mission is to enable your ideas to become a product you would have never considered or imagined could be created for you. We will take your concepts and transform them into a production that demonstrates what your brand or company is aiming to achieve. Call us today on 01772 910 940 or visit our video and photography services website today.
