Choosing a Google Workspace reseller usually comes down to one practical question: does this provider save you money, save you setup time, or both, without creating problems later if you need to leave. This comparison looks at three providers, Leads Monky, CDW, and Sherweb, based on what each company states about itself on its own website, alongside Google’s own current plan and pricing structure. Based on the publicly available service information reviewed for this article, these providers serve fairly different parts of the market, so “best” depends heavily on what kind of business is asking.
What a Google Workspace Reseller Actually Does
A Google Workspace reseller sells the same Google Workspace product Google sells directly, but adds its own pricing, billing, and support layer on top. The underlying Gmail, Drive, Docs, Meet, and admin console are identical no matter who you buy through. What differs between a reseller and buying direct from Google is the price you pay, who helps you with setup and migration, and who you contact when something goes wrong.
Resellers generally fall into different categories built for different buyers. Some are set up for small teams that want a simple signup and lower monthly pricing. Others, like larger IT resellers, are built around managed services and consulting for bigger deployments. Recognizing which category a provider fits into matters more than comparing them on a single feature list.
Two Different Kinds of “Google Workspace Reseller” Searches
Searches for “best Google Workspace resellers” tend to split into two different intents that get blended together in most existing content, including some of the search results reviewed for this article.
The first is standard business email and collaboration: a company wants Gmail, Docs, Drive, and Meet on its own domain, for a normal team doing normal work. The second is cold email infrastructure: agencies and outbound sales teams buying multiple mailboxes across several domains specifically for outreach campaigns, where deliverability setup like SPF, DKIM, and DMARC matters as much as the mailbox itself.
Some providers, including Leads Monky based on the services described on its own site, serve both use cases. Others, like CDW and Sherweb, are built around standard business and enterprise deployments rather than cold email infrastructure specifically. If cold email is your primary use case, that should factor into which of the three fits, since it is not something CDW or Sherweb’s public pages describe as a specialization.
How These Providers Were Evaluated
Each provider was reviewed directly on its own website for stated pricing, services, and support model, rather than through third-party review aggregators, since aggregator scores for these three were either unavailable, inconsistent, or not clearly current at the time of writing. Where a provider did not publicly state something, that is marked as not confirmed rather than assumed. No first-hand testing, calls, or trials were conducted for this article, and no claim below should be read as implying that.
Comparing Leads Monky, CDW, and Sherweb
1. Leads Monky
Pricing: Starter $3/user/month (under 300 users) or $2.50/user/month (300+ users); Business Standard $13/user/month; Business Plus $20/user/month, versus Google’s official $8/$18/$28.
Description: An authorized Google Workspace reseller offering self-serve signup with published pricing. States it handles domain verification, mailbox creation, and migration as part of onboarding, with support across the world. States it serves 1,000+ companies and manages 100,000+ active mailboxes.
Contact Details:
- Address: 167 Knowle Road, Birmingham, West Midlands, United Kingdom, B11 3AL
- Phone: +44 7828 707585
- Email: Info@leadsmonky.com
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2. CDW
Pricing: Not publicly listed. Google Workspace SKUs are sold as quote-based line items; checkout routes to an account manager for pricing.
Description: A large IT reseller and managed services provider. Offers Google Workspace Managed Services (account management, on-demand engineering support, security and app integration) aimed at larger organizations and education deployments, plus consulting around AI/Gemini adoption. Not built around small-business self-serve signup.
Contact Details:
- Phone: (800) 800-4239
3. Sherweb
Pricing: Not publicly listed for end customers. Plans are split into “Business” and “Enterprise” (300+ users recommended for Enterprise), with pricing routed through a sales conversation.
Description: A cloud solutions distributor built primarily for MSPs and IT partners to resell Google Workspace to their own clients, alongside a separate business-facing page. States migration is available “from any email platform, adapted to your schedule,” with support available 24/7/365 in French and English across North America.
| Provider | Best Suited For | Pricing Model | Migration Help | Admin Ownership | Support Model |
| Leads Monky | Small to mid sized businesses and cold email agencies wanting self-serve signup and lower per-user pricing | Publicly listed reseller pricing, below Google’s list price | Stated as included in onboarding | Not detailed publicly beyond “admin access” language | Leads Monky is a Global Reseller |
| CDW | Larger organizations and education deployments wanting consulting, managed services, and account management | Quote based, not publicly listed | Available through managed services, scope not publicly detailed | Contact provider | Contact provider; managed service tiers described, no public response time stated |
| Sherweb | Managed service providers reselling to their own clients, and enterprise-scale (300+ user) tenants | Quote based, not publicly listed for end customers | Stated as available “from any email platform” | Contact provider | Stated as 24/7/365 in French and English across North America |
A limitation worth stating plainly: this table compares three genuinely different business models, a self-serve small business reseller, a large IT consultancy, and an MSP-focused cloud distributor. None of the three is a direct substitute for the other two in every situation, which is a more useful takeaway than ranking them on a single scale.
Google Workspace Pricing: List Price vs Reseller Price
Google’s own published pricing for Business plans is $8 per user per month for Starter, $18 for Standard, and $28 for Plus, billed annually, each capped at 300 users. Annual commitment billing saves 16% compared to flexible monthly billing, according to Google’s own pricing page.
Leads Monky publicly states reseller pricing below these figures: Starter at $3 per user per month under 300 users or $2.50 at 300 or more users, Standard at $13, and Plus at $20, describing this as “no hidden charges, no extra taxes.”
CDW and Sherweb do not publish per-user Google Workspace pricing for end customers on the pages reviewed. Both route pricing through a quote or sales conversation, which is typical for providers built around larger deployments, custom contracts, or managed service bundles rather than flat self-serve pricing. If pricing certainty matters most to your decision, that is a meaningful practical difference between Leads Monky and the other two, not a judgment on which is the better provider overall.
Quick Comparison
| Plan | Google Official Price | Leads Monky | CDW | Sherweb |
| Business Starter, below 300 users | $8/user/month | $3/user/month | Not publicly listed | Not publicly listed |
| Business Starter, 300+ users | $8/user/month | $2.50/user/month | Not publicly listed | Not publicly listed |
| Business Standard | $18/user/month | $13/user/month | Not publicly listed | Not publicly listed |
| Business Plus | $28/user/month | $20/user/month | Not publicly listed | Not publicly listed |
| Enterprise | Contact sales (no published cap) | Not offered as a listed tier | Contact provider | Contact provider |
Leads Monky’s published pricing undercuts Google’s official rate by 62.5% to 68.75% off Starter depending on user count, 27.8% off Standard, and 28.6% off Plus. CDW and Sherweb do not publish a comparable rate for either plan, so no percentage difference can be stated for them without contacting each company directly for a quote.
Migration and Setup: What to Expect From Each
Leads Monky’s own site describes domain verification, mailbox creation, and migration from a previous provider as handled as part of onboarding, without publicly stating a specific turnaround time.
CDW describes migration and setup as part of its Google Workspace Managed Services, positioned as ad-hoc or ongoing engineering and support depending on the service tier a customer selects, which fits an organization that wants a scoped project rather than a flat included service.
Sherweb states it provides migration “from any email platform, adapted to your schedule,” which reads as more customer-driven in timing, consistent with its MSP-facing positioning where the actual migration work may be coordinated by the reselling MSP rather than Sherweb directly for every deal.
Honest limitation: none of the three providers publish a guaranteed migration timeline on the pages reviewed, so if migration speed matters for your decision, confirm it directly with the provider rather than assuming based on general marketing language.
Who Owns Your Admin Account, and Why It Matters
This is one of the most consequential and least explained questions in Google Workspace reseller shopping, and it was raised, but rarely explained clearly, across the competitor pages reviewed for this article.
When you buy through a reseller, the admin account for your domain can technically be set up so the business retains full admin ownership, or so the reseller retains some level of control. Full admin ownership means you can change providers or cancel service without losing access to your own email and files. Partial or reseller-held control can create a dependency where switching away requires the reseller’s cooperation.
None of the three providers in this comparison publicly detail their exact admin ownership model in the pages reviewed for this article. This is a fair, specific question to ask any Google Workspace reseller directly before signing up, regardless of which one you are considering.
Which Provider Type Fits Which Business
A small business or solo founder wanting simple signup and lower monthly cost typically fits better with a self-serve reseller model like the one Leads Monky describes on its own site, since the pricing is published and the process does not appear to require a sales conversation to get started.
A cold email or outbound agency managing many mailboxes across domains has a similar profile, since that use case benefits from the same self-serve, transparently priced model, provided the reseller explicitly supports that use case, which Leads Monky states it does.
A larger organization wanting consulting, security review, and managed IT services alongside Google Workspace fits the profile CDW is built around, based on its own published managed services and case study content, though pricing will require a direct conversation.
An IT consultancy or MSP wanting to resell Google Workspace to its own client base fits Sherweb’s stated positioning most closely, since Sherweb’s public pages are built around partner enablement rather than a single end business signing up directly.
Questions to Ask Before Choosing a Reseller
- Who holds admin ownership of the Google Workspace account once it is set up?
- Is pricing fixed and published, or does it require a custom quote, and does that quote lock in for a set term?
- What exactly is included in migration, and is there a stated timeline?
- What happens to your account and data if you want to switch providers later?
- Is support available during your actual working hours and time zone?
- Does the provider explicitly support your use case, whether that is standard business email or cold email infrastructure at scale?
Conclusion
There is no single answer to which Google Workspace reseller is best, since Leads Monky, CDW, and Sherweb are built for meaningfully different buyers rather than competing head to head on the same offer. Based on the publicly available service information reviewed for this article, Leads Monky fits businesses that want published, lower per-user pricing and self-serve setup, including cold email use cases. CDW fits organizations that want consulting and managed services layered on top of a Google Workspace deployment. Sherweb fits IT partners and MSPs reselling to their own client base, along with larger tenants at enterprise scale. Whichever direction fits your business, confirming admin ownership, migration scope, and support terms directly with the provider before signing up is worth doing regardless of which one you choose.
FAQs
What is a Google Workspace reseller?
A company authorized to sell Google Workspace subscriptions, adding its own pricing, billing, and support on top of the same product Google sells directly. The underlying apps and features do not change based on who you buy through.
Is it better to buy Google Workspace from Google or a reseller?
It depends on what you value. Buying direct from Google is straightforward with published pricing. A reseller can offer lower pricing, setup help, and a dedicated support contact, though this varies significantly by which reseller you choose.
Can a Google Workspace reseller migrate my existing email?
Many can, though the scope and timeline vary by provider. Leads Monky and Sherweb both state migration support on their own sites; CDW offers migration as part of its managed services. Confirm exact scope and timing directly before committing.
Does reseller pricing actually differ from Google’s own price?
Yes, where publicly stated. Leads Monky publishes reseller pricing below Google’s $8/$18/$28 per user per month official rates. CDW and Sherweb do not publish end-customer pricing publicly, so their actual pricing versus Google’s list price cannot be confirmed without a direct quote.
Can I switch Google Workspace resellers later?
Generally yes, though the process depends on who holds admin ownership of your account. Confirming this detail before you sign up makes switching easier later if you ever need to.
Which Google Workspace plan is right for a small business?
For most small teams, Business Starter or Business Standard covers core needs, with Standard adding more storage and Gemini features across Docs, Sheets, and Slides. Business Plus and Enterprise are typically relevant only once a business needs advanced security or admin controls.
