TECHNOLOGY

Best Email Marketing Platforms To Use To Automate Your Marketing

Email marketing is a crucial marketing function which when done right can do wonders for a business. It is useful for large as well as small businesses, ecommerce and D2C brands.

When done right, email marketing helps engage with your customers in a meaningful way, helps you keep in touch with them on a regular basis, gives you a platform to promote your new offerings, promotions, and brings in extra revenue from existing customers. And the best part is, email marketing is nearly free. The only costs associated with email marketing are usually the fees of the email marketing platform at use and fees of a retention marketing agency, if any.

Email Marketing Platforms are nearly essential for a successful email marketing program as they allow for bulk sending of emails and text messages to an existing customer list. Their other advantages include the option to send custom designed emails, create segments, integrate with Shopify and other CMS platforms and automate the whole email marketing cadence.

So it’s important to know which email marketing platforms are available and who should use them and what to pay. In no particular order, here’s 10 most common email marketing platforms.

Klaviyo

Klaviyo is one of the most popular email marketing platforms used by ecommerce companies. It has many basic and advanced features like email predictive analytics, drag and drop templates, Shopify integrations, behaviour-based automations, segmentations and advanced reporting features.

Mailchimp:

Mailchimp is one of the most popular email marketing platforms, which allows businesses to create and send email campaigns to their subscribers. It offers a user-friendly interface and features like automation, segmentation, and A/B testing.

Constant Contact – Constant Contact is another popular email marketing platform that offers similar features to Mailchimp. It is known for its easy-to-use interface and robust email marketing tools, including customizable templates, segmentation, and automation.

Campaign Monitor – Campaign Monitor is an email marketing platform that offers features like drag-and-drop email builder, automation, segmentation, and A/B testing. It also provides analytics to track the success of your campaigns.

GetResponse – GetResponse is an email marketing platform that provides a range of features, including email marketing, landing pages, and automation. It also offers integrations with other tools like CRM and social media platforms.

HubSpot – HubSpot is an all-in-one marketing platform that includes email marketing, CRM, and other marketing tools. It offers a range of features like automation, personalization, and segmentation. It’s especially useful for b2b marketing as it can sync the entire CRM with email marketing.

Sendinblue – Sendinblue is an email marketing platform that offers features like automation, segmentation, and A/B testing. It also provides a range of other marketing tools, including SMS marketing and landing pages.

These are some of the most common email marketing platforms available in the market, and each has its own unique features and benefits.

Author Bio: Monica Bansal is a digital marketer with over 12 years of marketing experience at companies like Google, Ola, Aditya Birla and others under her belt. She’s also a certified yoga teacher, avid backpacker and a home blogger.