If you are a master of marketing or self-employed just starting to figure out how to generate more business leads then you may have already noticed. website visitor identification, who is visiting my website.
Getting B2B leads is a walk in the park!
In fact, you just clicked on this post because you were expecting an article equivalent to giving instructions to a fish about how to swim….nothing but fluff and things you already know, right?
Hopefully, you can already tell that our tongue is planted firmly in our cheeks. Getting a B2B lead to conversion is hard work and we all know it. But there are some trade secrets out there that you need to know. That is why we have aimed to fill you in and put you on the right path.
So let’s get into it!
Why B2B Marketing Is a Challenge
To illustrate the difficulty in generating a B2B lead, Hubspot did a survey on the best B2B lead sources…and the winner out of all the options given…other!
Yes, nothing is clear. This is because there is so much variation in what B2B companies do. Yet you do have options. Generating leads can be made easier by using companies that have business leads for sale. But doing it organically is a skill worth developing also.
Buyer Personas Are Crucial
Our first skill is to hone in on what you know your customers need. While they will vary there are some basic principles to keep in mind, especially if you come into B2B lead generation from a B2C marketing background. First, you need to come up with a buyer persona.
Unlike B2B leads that buy off emotion, B2B buyers are often looking for two things. An efficient product or service and one that is financially sound. Remember, these people very often need to justify to others why they should take you on. They also are happy to build relationships with those that they feel are experts or can help them build their business.
With this in mind, use this knowledge to drive all of the messages and content out there and you should see business-to-business leads step up a gear. On that note…
Create a B2B Lead Magnet
A lead magnet is something you need in your arsenal. These are pieces of content that add value and entice B2B leads to doing what you want them to do…give them your information so they can work their way down your sales funnel.
So what works? A good first step is generating content that is informative, not about you as a company but provides value to the prospective client. This can be infographics, explainer or how-to videos, and other means. Content marketing works and should be a priority as it is with at least 91% of other B2B marketers.
Next, double down on what works by tracking conversions and using similar content in your email and social media campaigns.
One last thing to note is that all of this is pointless if you don’t use any clear call-to-actions (CTAs). If you don’t leave any doubt about what they can gain from partnering with you, then you are essentially fishing with the biggest net possible.
Making B2B Lead Generation Easier
We hope our insight into the basics of B2B lead generation helped you on your way to getting those all-important leads. While it can be a challenge, it is not impossible, so keep on trying! website visitor identification, who is visiting my website.
If you liked this post, be sure not to miss any of the other great marketing advice found on this blog.
