Avoid Duplicate Content: The Ultimate Guide for SEO Copywriting

One of the biggest problems that online marketers and SEO copywriters face is having content that is already out there. It can hurt how well a website ranks in search engines and its reputation. So, it’s important to know what Duplicate content is, how it affects your website, and how to keep it from happening. In this post, we’ll show you how to avoid duplicate content on your website and make sure it’s SEO-friendly.

What is Duplicate Content?

Content that is on more than one page or website is called “duplicate content.” It could be a copy of the content word for word or similar content with small changes. Duplicate content can hurt a website’s SEO, making it hard for search engines to determine which page to rank for a certain topic.

The Importance of Avoiding Duplicate Content

Duplicate content can have several negative effects on your website, including:

  • Decreased website traffic: If your website has duplicate content, search engines may not show your pages in search results, resulting in decreased traffic to your website.
  • Penalties from search engines: If search engines detect duplicate content on your website, they may penalize it, resulting in lower search engine rankings or even deindexing.
  • Lower search engine ranking: Search engines prefer unique content, so if your content is duplicated, it’s less likely to rank higher in search results.

How to Avoid Duplicate Content

There are several ways to avoid duplicate content on your website, including:

1. Use Canonical URLs

A canonical tag tells search engines which web page version is the most important. When you have different versions of the same page, this is a great way to avoid having the same information on each one. You can tell search engines which version of the page to scan and rank by giving them the canonical URL.

There are two kinds of canonical tags: those that point to a page and those that point away from a page. Those that point to another page tell search engines that a different version of the page is the “master version.”

The other kind is tags that say they are the master version. These are also called “self-referencing canonical tags.” Referencing canonicals is a key part of finding and getting rid of similar content, and canonicals that link to themselves are a good idea.

2. Taxonomy:

It’s a good idea to take a general look at your site’s taxonomy as a first step. Creating a plan of the pages from a crawl and giving each one a unique H1 and focus keyword is a great way to start with a new, old, or changed document. Putting your content into topic clusters can help you develop a well-thought-out plan that doesn’t repeat itself too much.

3. Use Noindex Tags

Search engines are instructed not to index a specific page or segment of a website by no-index tags. When you have pages that are similar but not identical, it’s a helpful technique to eliminate duplicate material. You can block search engines from indexing the sites and prevent difficulties with duplicate content by using noindex tags.

4. Use 301 Redirects

When a URL is permanently transferred from the duplicate page to the original page, it is known as a 301 redirect or permanent redirect. If you don’t want the duplicate page to be accessible, this is the best choice.

The ability of the page to rank well is positively impacted by combining multiple pages with comparable information onto the original page, which signals to the search engine algorithm that this is the page to rank.

5. Meta Tagging

Meta robots and the signs you send to search engines from your pages are also useful technical things to look for when figuring out how likely your site has duplicate content. 

Meta robots tags are helpful if you don’t want Google to scan a certain page or pages and don’t want them to show up in search results.

By adding the ‘no index’ meta robots tag to the page’s HTML code, you are telling Google that you don’t want the page to be shown on SERPs. This is better than blocking with Robots.txt because you can block a specific page or file more precisely.


Duplicate content can affect your site’s SEO and make it less reliable. It is important to know what duplicate content is and how to prevent it. Remember that the key to success in SEO copywriting is making good content. Read more.