Animation is one of the best ways to draw attention to your project or brand. It is a versatile tool available to everyone from large companies to budding bloggers. Unlike classic commercial videos, animated videos give you complete freedom to share your thoughts and ideas the way you like.
The only drawback is that the production of such videos is not an easy process and is not always cheap. A professional animated video ad for a website or YouTube account can cost up to several thousand dollars. On the other hand, you can create an animated video yourself using free and inexpensive software.
MAIN ADVANTAGES OF ANIMATION ROLLERS
As an effective digital marketing tool, animated videos have many benefits. Colorful, eye-catching graphics will help you present your product or idea in the best possible way. Digital marketing is slowly evolving into a competitive marketplace and with just one short video you can take your business to the next level. In addition, animated videos increase conversions, generating more profit. But this is not the whole list of their advantages.
Creating an animated video often requires a lot of creative effort, which is why professional animators value their services dearly. But unlike regular videos, creating short cartoons does not require a large team and a wagon of filming equipment. You can even do without a director and voice actors. The smaller the staff, the less costs, so a two minute animated video can be cheaper than creating a one minute commercial.
SIMPLICITY IN PERCEPTION
An animated video is a great way to tell any story and even play on the feelings of your potential customers to increase engagement. In addition, animated films are easier to read and therefore attract more attention than regular videos. Viewers tend to comment and share more readily.
VARIETY OF STYLES AND ANIMATION TECHNIQUES
One of the main benefits of animated videos is the creative freedom they provide. You can create a video, every moment, every second of which will look exactly the way you want. Even if you use templates, you can still rest assured that your video will be unique. Just try not to get lost in all this variety.
HOW TO CREATE AN ANIMATION ROLLER
Even shooting an ordinary video requires a basic knowledge of video production, and animation is no simpler. The process of creating a simple animated film consists of several stages, and each of them requires its own skills and knowledge. It doesn’t matter if you want to create an animated video yourself or are looking for a creative animation team, a step-by-step guide can come in handy. Here’s what you need to do to make an animation from scratch.
DRAFT YOUR TARGET AUDIENCE
The basic and simplest rule of marketing is: “Content should be aimed at the audience.” Therefore, before choosing programs for creating animation, determine for whom you are doing it, that is, find out who your client is. This will make it much easier to script and the workflow will be much clearer. The better you do at this stage, the more views your video will receive. If possible, try to find out where the majority of your viewers will watch the video – in the browser, on Android or iPhone – to optimize the video for a specific platform.
DETERMINE AN IDEA AND ANIMATION STYLE
It is a misconception that animated videos are best for businesses with a fun, youthful concept. In fact, animation will suit any concept, the main thing is to choose the right style. No matter which company you work for, you can easily find the type of animation that suits your purpose. For example, if you’re in B2B, try 3D or 2D animation. If necessary, any cartoon can be made serious. In other words, the approach to choosing an animation style depends only on your imagination.
WRITE A SCENARIO
Just as building a house is impossible without a project, so creating animation cannot be imagined without a script. As a screenwriter, you have to decide what to show in the video. Writing a script may seem like an overwhelming task at first, but with a little focus and persistence, you can do it. If you don’t know where to start, write a short brief describing your goal, target audience and the main idea of the video.
CREATE STORYBOARD AND ANIMATIC
Storyboard and animatic are the foundation of your future video. Both will give you an idea of how the animation process should go and how the clip will look even before you blind the first animated model. In addition, storyboarding will help you understand if your target audience will like your video idea. The storyboard is like a short comic strip, where each picture depicts a specific scene from the video.
In this step, you choose how to animate your video. There are three options:
- Assemble a team. If you are planning to create multiple videos, it is more convenient to hire a team of professionals for a full-time position.
- Order a video from whiteboard video companies. This option is suitable if you only need one video, but do not have time to study animation.
- Do it yourself. If you are not afraid of pitfalls and have a rough idea of how to create a simple animation, you can do all the work yourself.