An overview of PPC affiliate marketing
In this blog post, I am going to teach you how to make money with PPC marketing. This is an excellent way for beginners to get started earning an income online without any upfront costs or risks of failure. The best part about it is that there are no limits on what you can do! You can promote anything from niche markets like jewelry and clothing to more popular products like air purifiers and pet supplies. If someone searches for something related to your product, they will find your site through Google’s search engine. You have to set up a simple website and add some content to it before promoting it via advertising networks such as Adwords or Facebook Ads.
For this blog post, I will teach you how to become a PPC (Pay Per Click) affiliate and promote different products on the Internet through ads in an auction-based system that Google runs.
The process is very easy, and you can do it in two ways. You can create your affiliate account with Google or sign up for a bill that already has some pre-approved ads ready to run on your site. The latter option will be much easier, but there are not many of these advertisers out there, and you should consider creating your account with Google as well.
The great thing about Google’s ad serving platform is that it allows you to promote any product related to your niche market, and it doesn’t require any technical knowledge at all!
What is PPC affiliate marketing?
Before we start, I would like to clarify some things about PPC marketing in my own words so that there is no confusion later on. The most important thing I want to explain is the concept of a click. A click in Google’s context means when a visitor on your site clicks on an ad and visits the advertiser’s website.
So, if you have written an article about iPods and promoted it with Adsense (the ads will be provided by Google), then whenever someone clicks on that ad for Apple or Best Buy or any other related site, you get paid. That is how easy it is.
Basic Terms of PPC
Let’s introduce some basic terms here, which are used often by marketers who work with Google Adsense.
● Cost per click (CPC) :
the amount that has to be paid by the advertiser for taking out a single click on his ad
● Cost per mille (CPM) :
the amount that has to be paid by the advertiser for a thousand ad impression
In this article, we will promote PPC ads which means you have to pay for each click on your ad. Since it’s an auction-based system, you will compete with other advertisers, and you have to set a bid.
Let’s start with an example to understand this better. You have written an article about dog shampoo and promoted it on Facebook by signing up for affiliate programs from different brands related to dog care products. Say you decide to add ads because there are limited free resources available on your site, so you add Google Adsense.
You will be competing with other advertisers on the web for your ad space. We will use the scenario of Facebook to explain this better because it is a well-known site with millions of users and visitors every day. If you set the bid too low, then the chances are that your ad won’t get enough visibility, and nobody will click on it.
Let’s say two advertisers are competing for the same keyword, “dog shampoo,” One of them is bidding $2 per click, while the other has set a bid of $5 per click. If someone searches for that keyword, they will see ads from that second company first because Google Adwords shows ads with the highest bids first.
Now, that company that has set the bid of $5 will only pay $5 per click no matter if someone clicks on it or not. But, the other advertiser who has set a bid of $2 will have to pay Google for every visitor who clicks on his ad, and they might end up spending more.
It is very important to understand that even though I have used Facebook as an example, it works for any site you are running ads on! You can put PPC ads on your blog, YouTube, or any other site where someone might find valuable information by searching online.