GENERAL

An Insightful Entrepreneur Making Communication Effortless for Deskless Workers

More than 80% of the global workforce works without a desk and with such a large proportion of such global workforce, effective corporate communication solutions are critical. It has been estimated that over 2.7 billion people work outside of traditional office settings, making the invention of productive communication tools more important than ever. This includes ensuring that all employees, even those who work without a desk, feel connected, in the loop, and heard.

While there are numerous apps, cloud platforms, and SaaS offerings for desk-based workers, deskless technologies receive only 1% of business software spending. This means Silicon Valley is simply neglecting the prominent majority of the global workforce, leaving businesses with mobile employees to deal with operational challenges.

Given this issue, there are several reasons why effective employee communication is critical for frontline workers and their larger teams. For instance, with the Great Resignation still in full swing, all business leaders must prioritize employee retention. This is especially true for the deskless workforce, with 52% of frontline workers claiming they would quit their job over technological tools in 2022. Furthermore, according to a survey of over 8,000 global frontline workers and C-suite executives, 45% frontline workers planned to leave the frontlines entirely this year. With most corporate communications tools not designed for them and frontline engagement projects lacking substance, deskless workers have high turnover rates and low job satisfaction, resulting in an unstable workforce for any company.

Nonetheless, effective communication can boost job satisfaction by fostering a sense of community and increasing leadership transparency. This also aids in the reduction of misunderstandings and conflicts among employees, resulting in higher employee retention rates and this is why an individual named Amit Kochavi, an enthusiastic entrepreneur founded Cormi.com.

Born on December 10, 1997, Amit Kochavi is descended from “The Glaser-Kochavi family,” a prominent business family with roots in both Israel and the United States. Kochavi began his career at the age of 14 when he launched his first business venture to assist his grandmother in using a computer. This included a website guide called Shmoogle, which was a collection of internet basics such as how to use Google, create a Facebook account, and send emails. Driven by entrepreneurial passion, Kochavi spent his 10th-grade summer vacation interning at StartEngine, a Los Angeles-based incubator founded by Howard Marks, co-founder of Activision.

Kochavi is best known for being a Tel Aviv-based entrepreneur and the founder of Cormi.com, a mobile-first communication tool designed for deskless workers. It is a one-stop communication platform for businesses with deskless employees. By providing businesses with a digital space to easily share knowledge and feedback, the platform enables a bottom-up approach to internal communications. The company assists traditional businesses in becoming more efficient, collaborating with employees on their ideas, defining challenges they face, and working together to solve them.

His second major venture, Tech Lounge, aims to establish entrepreneurial incubators in high schools to promote entrepreneurship among young innovators by allowing them to meet experienced mentors such as Guy Gamzu, Prof. Nathan Intrator, and many others.

With the continuous efforts of Kochavi, Tech Lounge has launched a four-month pilot program in which 50 selected participants will receive hands-on mentoring in programming, marketing, design, and entrepreneurship from alumni of Israel Defense Forces technology units. Kochavi collaborated with Sharin Fisher, co-founder and former CEO of the Gvahim-Israel Formal Cyber Education Program for gifted science and technology high school students, to create this new software. Although Israeli teenagers are required to serve in the military or national service between high school and college, Kochavi believes Tech Lounge and the new program with IDF veterans will make a significant difference for those who decide to pursue high-tech entrepreneurship in the future.

According to Kochavi, it’s high time for software designers to take everything they’ve learned about catering to consumers and desk-bound workers and apply it to helping deskless workers as well. The opportunities driven by this approach are expected to be nearly limitless for companies that get it right, break out of the Silicon Valley bubble, and commit to serving billions of deskless workers around the world like Amit Kochavi.