Actionable Ecommerce SEO Best Practices To Use in 2022

You own a business. You decide to start an e-commerce website. But, after its launch and some meticulous marketing, you cannot see effective results. Why?

Your low website rank can be the reason.

  • 51% of shoppers say they research products on Google before buying them online. 
  • 59% of shoppers say they research products on Google before visiting the offline store. 
  • A whopping 75% of shoppers have used Google to help with online shopping.

These Google’s stats represent how important it is to take help from the best SEO services in London to put your e-commerce website on top of the search engine result page. As a result, bring in more prospects.

SEO best practices for an e-commerce website

On-page SEO checklist

  • Strategic keyword use

You must base the keywords for your website on genuine product searches. 

Amazon is a treasure trove for keyword research because it is one of the biggest online stores. In addition, it offers a list of highly targeted long-tail keywords.

Another way of keyword research is to use Google’s Keyword Planner.

Long-tail keywords are less competitive and also convert better than broad-match keywords. Create a variety of keywords and make a list of all the pertinent terms that can help your ecommerce SEO strategy.

  • Optimise content for a featured snippet

For marketers, featured snippets can be a minefield. It is a block of text that stands out prominently among particular search results and typically responds to a query put forth by the searcher.

Google prioritises featured snippets over even the top result when displaying results.

Because of this, featured snippets are referred to as “Position Zero” in the SEO community.

The answers in featured snippets comply with one of the following three formats:

  • A table
  • Creating a list using bullet points
  • A paragraph

There are two queries you must ask yourself right away.

What exactly do they do well?

How can you improve?

  • Write effective product descriptions

One can write effective product descriptions for search engines in various ways. But, one of the best ways to publish a compelling product page is by taking help from web design services in London.

However, before you begin any marketing, keep in mind the following essentials for the finest ecommerce SEO plan.

  • Use click-magnet words like ‘lowest price’
  • Include modifiers like ‘best deal’
  • Keep it between 300 to 800 words 
  • Clearly showcase important features
  • Add internal links on product pages
  • Add a review section to a product page
  • Write product specifications in tabular form so that they can be featured as a snippet

Off-page SEO checklist

  • Use social media 

Social media is a great channel to promote your business because more than half of the world’s population is on social media. You can educate the audience, boost brand awareness, increase traffic, and directly engage with people. 

So, benefit from the best social media marketing services and leverage your social media game. 

  • Build links

Link building is a little complex and time-consuming process. So, it is beneficial to hire the best SEO agency in London.

  • For the initial promotion of your offers, start with the fundamental link-building strategies. You can begin with forum posting, Q&A websites, and websites like HARO.
  • You can establish alliances with several affiliate websites in your niche. The affiliate websites will take a tiny commission when they sell your products.
  • By sponsoring them on other blogs, you can also advertise your services.

  • Reach to the right influencers for promotion

By collaborating with the right influencers, you may increase the number of people that visit your online store. Make certain that each influencer you are aiming for has a personal blog.

What you can do to make contact with relevant influencers is as follows:

  • Ask influencers to share your skyscraper content.
  • Write interviews with influencers on your eCommerce blog
  • Curate advice from different thought leaders on a certain subject, then request a link from them on their sites.

Technical SEO checklist

Various technical SEO factors should be considered while optimising an ecommerce website.

  • Visitors should have easy access to the content, so keep the site structure simple. Keep crucial pages three clicks or less from the home page.
  • E-commerce URL structures can become very disorganised. There are multiple tags and strange-looking codes that are used. 

Give the user a clear understanding of the purpose of the website and keep the URL structure as simple to comprehend as possible.

  • Large e-commerce sites occasionally feature product pages that can be accessed from many categories. Such circumstances frequently result in various URLs containing the same content. The duplicate content issue!

Use a canonical tag to prevent this.

SEO is an ongoing process!

Today, no internet business can live without SEO, but only those who use it properly are successful.

To achieve your business objectives, you must have a solid content strategy in place. Moreover, it is not a one-time effort; you need to keep constantly investing time and energy to rank high on the search engine result page. 

But if you have insufficient e-commerce SEO knowledge, hire the best SEO agency in London.