Have you just started a business? It’s not an easy thing to start a new business because it’s hard to manage finances, find a good team, and promote your services or products in the right way.
One of the best things about digital marketing is how it helps small businesses to grow. If you have a useful product or service concept, then you utilize a lot of tools to connect with your audience and market your product/service in the best way.
Those days are gone when people needed a lot of money to compete with other brands because digital marketing tools are here now that can help you to reduce your workload plus they save your money too!
These digital marketing tools especially help small businesses that don’t have a budget to outsource the work to a marketing agency.
How These Tools Help Small Businesses to Grow?
Some tools are very important and are a must for a few tasks such as researching keywords, email automation, brand monitoring, and so on. You can use some of the free tools available online, but if you want special services, then it’s a must for you to use paid tools.
Here are the most used 9 digital marketing tools for small businesses:
Mailchimp
Email marketing is the best option for both small and large businesses to attract customers. When a customer is signing up to your mailing list they are inviting you to their mailbox, which means that you have a chance with them to gain them as your loyal customer.
This is why email marketing has a higher ROI than other marketing strategies. Mailchimp is famous for email marketing. Mailchimp’s starting service is free until your list of emails hits 2000 subscribers. It does the main function of email marketing without making it too complex for you.
Mailchimp offers some amazing features especially for small businesses like email templates, website traffic tracking, and campaign design.
Google Analytics
Google Analytics offers free services that allow you to analyze and track customer data. It is the most useful digital marketing tool. It’s easy to use plus it is customizable and powerful.
It provides you with the most recent insights into your website and details of the viewers coming to your business. Consumer data helps you to fine-tune your marketing strategies by interpreting viewer’s interests and also allows you to optimize according to it to ensure better results.
For example, you realized that a social media campaign is increasing tons of viewers to your website. With this, you can set your future strategy to get the same results.
The data you collect from Google Analytics is extremely valuable!
HubSpot
Are you looking for a tool that helps you to increase sales?
HubSpot is one of the best tools to choose for this purpose. HubSpot helps you from attracting viewers to gaining them as customers in short, it brings your whole marketing funnel together. To keep your marketing funnel in good working order, consider working with a hubspot agency. They can help you optimize the platform, ensuring that you get the most out of HubSpot’s many features, including:
· SEO
· Blogging
· Website
· Social Media
· Marketing Authentication
· Lead management
· Calls to action
· Landing pages
· Analytics
HubSpot provides you with every possible feature that you need to grow your business. So you don’t have to use different tools for every feature. HubSpot also offers some free tools that can help businesses with social media marketing, SEO optimization, and marketing automation.
SEMrush
SEMrush is another SEO tool that is used for keyword research, tracking the keyword strategy by competitors, looking for opportunities for backlinking, running SEO audits for blogs, and much more. Semrush is used by both large and small businesses in the whole world.
It helps with competitor analyses, ranking on Google’s SERP, checking the organic position of landing pages or domains, creating ads, and much more.
SEMrush can help you create an effective marketing strategy for your eCommerce store, small business, or any local business. It is an all-in-one tool for improving visibility online and discovering insights into marketing.
You can also take your ad campaigns to the top level by discovering PLA copies and keywords which trigger them and all with the help of this tool. You can easily manage your brand’s image online along with handling your social media through this tool.
Buzzsumo
Before starting a business, you should know about your business field and the competitors in it. Once you get to know all the information about these things, you can easily take advantage of this information to grow your business fast.
Buzzsumo tool helps you to better understand your competition. It further tells you what type of content can perform best online and what your audience is like.
This tool is enough to help you read your audience and get into their heads to create the best marketing strategy in the future.
Hootsuite
You must have to maintain your brand’s presence on social media to keep it competitive in the marketplace. Every business owner knows that social media can sink a lot of time when you are posting content on different platforms.
However, Hootsuite is here to help you with it as well. It’s one platform that lets you post social media content from one place to all.
Hootsuite offers a central management platform for every social media channel and also allows you to schedule your social media posts in advance so you can get all the social media content for the coming days or weeks or even months ready in just one session.
It also provides advanced reporting tools to see which social media campaigns are working more efficiently and use this data to calculate ROI.
From this tool, you can also track the mentions of your brand and manage all the responses in one dashboard.
Canva
This is the most useful tool to keep the audience engaged. Everybody loves to see colorful pictures with a motivating quote and Canva is a perfect tool for this!
Canva offers more graphic designing tools and also templates for eBooks, marketing posters, infographics, social media, and any possible thing you need.
It offers an entire freemium version and free templates that are very useful. Canva is easy to use and does not require you to take a course to learn it. It also offers you a range of color palettes, photo editing options, effects, combinations, and customized images.
Moosend
If you are looking for a tool for email marketing and marketing automation then Moosend is the right platform for that. It offers a variety of features like subscription forms and landing pages. The main key features of this platform are email templates, advanced automation and tracking options, and analytics and reporting for data-driven decisions.
Moosend’s marketing automation and email marketing options allow the business owners to create subscription forms, landing pages, and email newsletters while getting all the data they need to make a big decision!
Slack
Slack is ideal for small teams and works as a collaborative messaging tool.
When working with digital marketing tools, the success of a business depends on the ease of communication between teams. That’s why you should invest in software like Slack that helps you to communicate with your team and share all the data regarding your business.
Slack is the best tool to use for office management, project management, design management, and more. It keeps the whole office connected, so everyone is on the same page!
So, which of the tools will you utilize to get your business to the top? Make sure to use more than one to stay ahead of your competition!
