7 Strategies to Improve Your Digital Marketing
Digital marketing has grown in leaps and bounds over the past few years. Marketing your company online increases your audience and reach. That said, digital marketing comes with its own set of unique challenges. Here are seven strategies for boosting the effectiveness of your digital marketing campaigns.
1. Leverage AI Tools
Artificial intelligence and associated automation technologies are a perfect match for digital marketing. Project management tools can virtualize meetings and facilitate communication between teams. Customer relationship management (CRM) systems help track evolving relationships with consumers. A sales development platform can gather statistical data to help find solid leads. Find the tools that fit your company’s needs and goals.
2. Redo Your Website
Awareness is the first stage in a customer’s journey with your brand. That awareness usually starts with your web presence. Failure to regularly update that presence can lead to an erosion of trust and legitimacy. Websites should be functionally smooth and have a polished, professional appearance. Text should be optimized for readability. The color palette should leave customers feeling at ease. Remember to update all content regularly. Doing so gives an impression of dependability.
3. Focus on Content Creation
Creating great content is probably the best way to generate interest in your brand. Advertisements are everywhere, and the public has gotten cynical about them. Research has revealed that 92% of customers trust the word of family and friends over any other source. Having memorable and sharable content is how companies get noticed organically. Publish blog posts about topics relevant to your brand. Produce informative and entertaining audiovisual content that shows your products in action.
4. Use SEO Optimization
A powerful upgrade for any digital content is Search Engine Optimization (SEO). SEO writing optimizes written content to get you ranked higher in search engine algorithms. Choosing relevant keywords and building content around searcher intent is how this happens. The process can be confusing for non-experts, so consider hiring an SEO company to make your content more searchable by consumers.
5. Get Personal
Every lead or customer is a unique individual. Customers expect to be treated as such by brands. Social media is a practical vehicle for personalized marketing. Interactions can happen between brand and customer in a space already preferred as a channel by that customer. Feedback in the comments section can be even more helpful than a survey for determining preferences. Email is yet another powerful channel for personalization. Special offers and rewards for repeat purchases can be easily tailored to each individual. Developing a customer-centric marketing model will lead to more effective campaigns.
6. Optimize Customer Service
Incentives are excellent, but one of the most efficient ways to create customer loyalty is through having excellent customer service. A Zendesk study found that 52% of individuals who had a bad service experience abandoned the brand in question. Interestingly, other research discovered that automation might not be the best fit for customer service. Chatbots can be handy for dealing with a high volume of queries, but the human element is preferred. Phone, email, and live chat are consistently the top channels in consumer polls. Remember to personalize this part of a customer’s journey too. The more empathetic and responsive your agents are on the phone, the more customers will return.
7. Communicate Your Vision
Effective marketing doesn’t just showcase your offerings. When done correctly, it communicates the vision behind your brand. Every modern business has to be about more than making a profit. A recent Harris Poll study found that about 70% of Gen-Z and urban consumers would buy more from sustainable companies. The same research showed the definition of “sustainability” encompasses multiple factors. Simply, “corporate citizenship” is gaining traction among consumers. Whatever form your vision of a better future might take, make it a visible part of your brand.
Digital marketing comes with opportunities, but it’s up to your team to make the most of them. Keep these tips in mind when planning next quarter’s outreach strategy.
