7 Logo design tips for businesses in 2022
The first identity of a brand is its logo, which is one of the main reasons behind a brand’s success and popularity among customers. Everyone knows that logos create a never vanishing brand image in every customer’s heart, so every business has to take extensive care in logo designing. Before designing a logo, you have to consider some tips and factors as it is directly connected to your business growth.
Here in this blog, we will tell you some important logo design tips for businesses in 2022.
According to Mr. Cullum Humphreys, The founder of BrandVillage, a renowned agency for logo design Melbourne, these tips will make your work easy, and your logo will create a greater impact on your business growth.
Make It Simple
Some businesses make their logos very complex, making it difficult for common people to understand. Try to make your logo simple yet unique. Instead of using the latest tech and tools, you can trust in human creativity and hands. It will give your logo a more appealing and natural look. Make sure your logo clearly represents your business’s main concept, and by seeing the logo only a customer understands what you are actually offering.
Use Colour Combinations Cleverly
Colours instantly attract human eyes, so it is better to play with colours. Try to introduce new and unique colour combinations. And to do this, you can take the help of the latest tech and tools. But you have to take care that colour combinations match your brand voice and vision. It is a good practice to use unique colour combinations but remember not to use many colours. It means don’t make your logo too busy with multiple colours, as it often becomes annoying.
Add A Story
Now, this is very important and helpful for your business growth. Adding a story to your logo will not only make the logo unique but also memorable. Your target audience will instantly connect with your logo if a story is incorporated into it. You must associate the story with your logo in a very simple yet unique way that creates curiosity among customers to know that story.
Understand Your Target Audience
It is very important to know your target audience very well; otherwise, your logo can’t do its work properly. You can take various customer surveys and get feedback about what they are expecting from your side. It will also help you design a logo that establishes an emotional connection among customers. It means you are designing a customer-centric logo that focuses on customer requirements and expectations.
Adding A Motion
Adding a motion to your logo will deliver your message clearly and make it highly appealing. You can add anything like animation, a small yet unique tagline, changing fonts, etc. Such a motion will quickly grab more and more eyeballs. You can also use the latest technology to add more and more unique stuff, helping your logo stand out from others. Today motion logos are very popular and represent how modern the brand is.
Readability
Business owners make a perfect logo that is highly appealing and unique, but they fail to create a positive impact in the market. The reason behind this is their logos are not easily readable. Doesn’t matter whatever colour, fonts, graphics, or extra stuff you are using; make sure your logo and its tagline must be easily readable. A person can easily understand what your brand or business is after seeing your logo once. Also, make sure your brand name is clearly associated with the logo.
Don’t Ignore Scalability
Many people still don’t know that a logo’s scalability is crucial to a brand’s success and growth. Scalability here means your logo must be suitable for different purposes and mediums. It means the same logo should be perfect for every aspect of branding, like business cards, websites, packaging, social media handles, and marketing. Having different logos for different purposes and mediums is not a good practice. So while designing your logo, make sure that it is highly scalable and suits every platform, medium, and purpose.
Wrapping Up
So here are some important tips while designing your logo. These tips are important for every business and suit modern needs. By considering these tips, you will definitely get a perfect, stylish, scalable, highly appealing, and modern logo for your business.