Your expected client or client is probably going to pass judgment or imagine an assessment on you inside a couple of moments from the second you hand over your business card. It doesn’t matter where you are meeting your clients, it could be a trade show, meetups in the office, or an event – people swap business cards everywhere. Your business card is quite often the very first thing you share. We are living in a digital age, but the purpose and value of a business card have not declined. Your business card being an important offline marketing tool and most importantly an index to your business, need to have unique and beautifully designed. Business cards and custom stickers had a very influential role in the development of business.
We have created a list of tips to consider to create unique and striking business cards that will stand out from the huge pile of cards that your potential customers are going to collect.
A business card could serve several purposes. Some cards are intended only to provide contact information and some cards might be used as a competent marketing tool and give information about your product or service. You need to identify the need and then work on the design of your card. If you want your card to provide both contact details and information about the services, reserve the face of the card for business contact details and provide information about your business at the back of the card.
Don’t compromise on quality
Cost-cutting is very important in business, but you don’t have to tighten the belt when it comes to making important marketing material like business cards, and pull-up banners. The quality of your business card can tell a lot about your standards.
Space Constraint and Font
This is a very important factor to consider when it comes to the design of your business card. A clutter-free design and layout are what you need. It might be quite tempting to use swirly fonts and graphic elements. You don’t want your client to strain their eyes to read the text on your business card. Avoid all fussy type fonts and use more professional and commonly used font. We recommend the text to be 8 pt at the least. It might look fine on Adobe Illustrator or Photoshop, but when it is printed on paper, it might look fuzzy and hard to read. It is also wise to leave some space on the card. Some people would even write on the cards – nifty little notes that will help them remember the person.
Image and graphics
Don’t forget to add your branding in your card. The logo of your business is probably the only graphic element that you need to add to your business card. The image that you are going to use should at least have 300 dpi for best quality when it is printed on the card. Also, you shouldn’t use borders on your business card. They might look good in Vector, however, when the card is cut, it will make uneven edges look apparent if there are any. Even an error as minute as a couple of millimeters will look apparent when you have borders. On the other hand, you must use a bleed area if the card’s background color is not white. A Bleed area will help you prevent border strips.
Your business card has to be appealing, but it doesn’t have to have all the colors in the rainbow. It is better to use CMYK and avoid using RGB. CMYK is the standard when it comes to color printing on paper or other another type of parchment. Some designers feel comfortable in RGB but should take a look at the preview in CMYK since the colors might look good on the digital display and might look washed on paper. Also, keep in mind to use aesthetically pleasing shades, rather than the most vivid and striking colors.
You could be an amateur designer, who knows a thing or two about using Photoshop and Illustrator, or you can try out GIMP. But, it is better if you leave all the heavy lifting to the experts. There is no harm in coming up with a rough design to explain your requirements to the designers in the printing company, but if you are not a professional designer you should probably leave it to the experts.
If you hire a good printing company around you, they will be able to help you out with creating a business card that is immaculate, appealing, and one that could get the message across. If you find it hard to explain your idea on the phone, it is better to drop by and discuss it. A simple Google search will bring up printing companies from all over the country. If you happen to live in Sydney, don’t just search for “digital printing”, but “digital printing Sydney” to find out all the top printing companies in your town. It is also wise on your part to read customer reviews on Google Plus and other similar websites. Besides Tips for Making the Perfect Business Card here is the 6 Strategic Ways To Boost Marketing For Your Small Business. So check it out.